Marketing communications as a strategic function - for iBooks
A courses podcast from: The Open University
Add hosts, guests and other creators at Podchaser
Marketing communications help to define an orgaisation’s relationship with its customers. This unit emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers. This study unit is just one of many that can be found on LearningSpace, part of OpenLearn, a collection of open educational resources from The Open University. Published in ePub 2.0.1 format, some feature such as audio, video and linked PDF are not supported by all ePub readers.
Apps shown above are appropriate for your device. See all platforms.
Information for podcasters
- Get official Apple, Google and Spotify badges to link to this podcast, or get a magic link for social media.
- Link direct to an episode
- Validate this podcast’s RSS feed at CastFeedValidator
- Learn more about our podcast pages
Privacy: In common with all podcast players, pressing "play" on the inbuilt player above will download the audio directly from the podcast host, and in doing so will share some personal data (like your IP address or details of your device) with them.
Links: Bullhorn, iHeartRadio, iVoox, Spotify and Stitcher do not have official APIs: we are using best endeavours to match their podcast catalogue with this podcast. Stitcher’s website is currently (Aug 2020) not allowing us to check for this podcast’s inclusion.
Cache: We cache most information on these pages, and are currently caching pages for at least fourteen days. This page was produced on September 16 at 08:46:18 UTC. Flush the cache