Lori & Julia

Lori & Julia are best friends turned sisters-in-law, who despite being as Minnesotan as Paul Bunyan, speak fluent Hollywood. They live and breathe all things celebrity and entertainment, and are known for their annual Screen Actors Guild Awards coverage, author interviews (see Lori & Julia’s Book Club), and unabashed sex talk. On the air together for over 15 years, these “drivetime divas” can be heard on the radio weekdays 3-7 pm CST on myTalk 107.1 FM in Minneapolis/St. Paul.

Hosted on Megaphone and measured by Podtrac and Nielsen

This podcast may use tracking and attribution and dynamic content insertion

Stats: Statistics are produced by Megaphone and Podtrac to help Lori & Julia to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone and Podtrac are IAB v2 certified. Here is more detail about podcast statistics.

Tracking and attribution: Megaphone and Nielsen or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Lori & Julia later visited the website of an advertiser; or they may track that a device that listened to Lori & Julia also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Lori & Julia may do this for advertising or for other forms of content, like news stories.

Lori & Julia is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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