Fresh Ears

Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.

For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?

Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Hosted on Omny Studio and measured by Chartable, Podscribe and Spotify

This podcast may use tracking and attribution and dynamic content insertion

Stats: Statistics are produced by Omny Studio, Chartable, Podscribe and Spotify to help Fresh Ears to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Omny Studio and Chartable are IAB v2 certified. Here is more detail about podcast statistics.

Tracking and attribution: Omny Studio, Chartable, Podscribe and Spotify or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Fresh Ears later visited the website of an advertiser; or they may track that a device that listened to Fresh Ears also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Fresh Ears may do this for advertising or for other forms of content, like news stories.

Fresh Ears is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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