Brand Famous

A podcast from: JacPod

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

Website: http://iono.fm/c/3634

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