The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success.... more
Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, discusses avoiding the AI swirl.
Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, discusses whether every company is now an ad tech... more
Brian Minick, Chief Operating Officer at ZeroBounce, discusses increasing sales with powerful email marketing.
Brian Minick, Chief Operating Officer at ZeroBounce, discusses building healthy, engageable email lists.
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, discusses optimizing media buying in the privacy-first era.
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, discusses how marketing mix modeling unlocks scale and better budgeting decisions.
Nick Martin, Co-Founder of Direqt, discusses chat engine optimization as the new SEO for advertising.
Nick Martin, Co-Founder of Direqt, discusses the benefits and drawbacks associated with building chatbots.
Chip House, Chief Marketing Officer at Insightly, discusses the ROI of today's CRM.
Chip House, Chief Marketing Officer at Insightly, discusses what modern CRM looks like.