Lower Street Office Hours
By Lower Street
Steve Pratt kicks off our first ever Office Hours event with his insights on creating a strategy to earn attention. Because, in the end, attention is all that matters when it comes to content.
Steve is the co-founder of Pacific Content, founder of The Creativity Business and author of Earn It: Unconventional Strategies for Brave Marketers.
After decades of working in media, Steve knows that in a world full of content, what really matters is getting your consumers’ attention. Without it, you’ve got no value. If your brand podcast doesn’t get attention, that means no listeners. And THAT means wasted time and money. With the right attention strategy, you unlock what podcasting can really do for your brand. To get that attention, you’ll need to abandon the status-quo and get creative.
Steve will share his forward-thinking approach on how to nail an attention strategy that is as unique as your business.
Free event
to PDT