WEBVTT

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 From Radiodays Asia in Jakarta in Indonesia, the latest from

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 podnews.net with the Podglomerate.

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 Speaking at Radiodays Asia today, Ron Baetiong from Podcast

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 Network Asia highlighted the difficulty of earning revenue from

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 traditional podcasts in the region

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 and instead highlighted the opportunities beyond audio, YouTube

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 videos, TikTok's long-form podcasts,

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 which even for Philippines-specific shows get six-figure viewing

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 numbers, he says, and clips, and focusing on integrated branded

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 content rather than ad spots, which is easier to sell.

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 He claims audience figures which are 10 times higher and

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 significantly higher revenues after refocusing on video.

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 Also speaking in the same session, Clive Dickens, the CEO of

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 consultancy Meliora, speaking out in favor of premium AI

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 personalities,

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 the type used by Inception Point AI and others.

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 He suggested that we should stop talking about AI slop, pointing

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 out that humans have been producing human slop for years,

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 giving quiz shows as an example.

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 Oh, Clive.

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 In Japan, the number one podcast, Coten Radio, contains no ads.

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 The history show is paid for by its listeners, with more than 10,000

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 listeners paying the equivalent of six US dollars a month,

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 plus over 100 companies who pay around $300.

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 Naoma Nishiyama from Fubi spoke at Radio Days Asia earlier today

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 and also shared details of a podcast that the company makes with

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 Japanese Defence Minister Koizumi Shinjuro.

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 The Q&A show is one hour long, but is also released as a set of

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 clips for each answer,

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 and those clips reach so many more people that they've stopped

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 driving people back to the full episode.

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 The clips are the show, he said.

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 Podcast Day Asia is on tomorrow here in Jakarta.

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 I'm hosting the full day.

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 Elsewhere in the UK, a new creator monetisation platform

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 everywhere has launched.

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 The company has been co-founded by Andy Goldsmith, Mike Wooller

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 and Craig Eastwood,

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 who've worked at Adalicious, Audioboom, DMG and Global.

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 Podtrac suggests that on YouTube, video podcasts are more

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 engaging than other types of video.

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 The data comes from a sample of over 84 million views,

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 comparing the new first frame view number and the engaged view

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 number for each video.

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 Blubrry has released support for HLS video for Apple Podcasts,

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 including the alternate enclosure for apps like Pocket Casts and

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 others.

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 For all plans, the company puts both HLS and the original video

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 file in the alternate enclosure.

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 If you're in Illinois, you can apply to the LJJP Illinois

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 Criminal Justice Reporting Fellowship

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 and get paired with a seasoned reporter as a mentor,

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 connect to a national network of justice reporters and receive $5,000.

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 until September the 20th to apply.

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 You'll find a link to learn more information about that in our

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 newsletter at podnews.net.

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 In Canada, CBC released its full audio slate.

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 In Australia, there's been a new call for shared standardised

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 data for media planning

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 and the assessment of advertising effectiveness.

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 Parasocial, a new podcast app launches today.

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 Amongst the promised features are lightning-fast episode

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 recognition and shareable listening stats.

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 And a new version of Audacity is out.

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 It supports the new FF MPEG version 9, which sounds very

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 exciting, but probably isn't really.

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 Audacity still has its classic look.

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 The new UX is a separate piece of ongoing work.

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 And in podcast news, Mission Rodeo was launched last month from

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 the Houston Livestock Show and Rodeo.

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 Early episodes centre on the rodeo's new 1 million square foot

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 agricultural complex along Highway 288.

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 The vision behind the project and what it means for year-round

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 programming.

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 36,000 volunteers work for that event.

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 In History Hit this week, Dan Snow explains the Battle of Stamford

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 Bridge.

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 The dramatic story of the day that changed British history

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 forever and paved the way for the Norman invasion.

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 And acclaimed indie podcast network Radiotopia from PRX has

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 unveiled Lightbox.

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 A new podcast exploring the impact of AI on artistic creation.

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 Trailer is available now and the show debuts on September the 15th.

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 And this podcast is sponsored by The Podglomerate.

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 Get YouTube podcast strategy straight from the source.

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 Join The Podglomerate for a free webinar featuring YouTube

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 Podcast's strategic partner manager

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 on video production, marketing and monetisation.

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 You can register with a link you'll find in our show notes.

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 And that's the latest from our newsletter.

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 To read all the stories and subscribe for free, we're at podnews.net.

