WEBVTT 00:00:00.460 --> 00:00:04.330 From our free daily newsletter, the latest from podnews.net with 00:00:04.330 --> 00:00:05.400 Magellan AI. 00:00:07.100 --> 00:00:10.650 We start with an exclusive today. A few weeks ago, Pod News 00:00:10.650 --> 00:00:15.350 broke the story that Spotify is testing a skip ahead ad-skipping 00:00:15.350 --> 00:00:16.820 tool for some customers, 00:00:17.360 --> 00:00:20.930 perhaps making the most of its dominant market position. Today, 00:00:20.930 --> 00:00:25.640 we note that Spotify is selling its own unskippable podcast ads, 00:00:25.640 --> 00:00:29.550 and we discover that its terms and conditions give Spotify the 00:00:29.550 --> 00:00:33.140 legal right to automatically skip everyone else's. 00:00:33.600 --> 00:00:35.970 You'll find that linked from our show notes and our newsletter 00:00:35.970 --> 00:00:37.040 at podnews.net. 00:00:37.720 --> 00:00:41.250 The Ambis are open for entry from today. There are two new 00:00:41.250 --> 00:00:43.880 categories, Best Music and Episode of the Year, 00:00:44.220 --> 00:00:48.200 and there'll be two Listener's Choice Awards for Best Podcast 00:00:48.200 --> 00:00:50.480 Host and Podcast of the Year. 00:00:50.480 --> 00:00:54.080 You get a discount if you're a member of the Podcast Academy. 00:00:54.920 --> 00:00:58.990 The New York Times focused on Inception Point AI in a front-page 00:00:58.990 --> 00:01:02.690 article in its arts section about AI influencers over the 00:01:02.690 --> 00:01:03.600 weekend. 00:01:04.120 --> 00:01:08.250 However, this publicity comes at an odd time, because it appears 00:01:08.250 --> 00:01:11.420 that Inception Point AI has been rebranded 00:01:11.420 --> 00:01:16.280 as Liquify AI, the company behind Liquid Studios. 00:01:16.280 --> 00:01:20.020 The company's new website suggests that the Quiet Please podcast 00:01:20.020 --> 00:01:22.240 network was never the destination, 00:01:22.720 --> 00:01:26.880 just proof that content infrastructure works at this scale. 00:01:27.100 --> 00:01:31.160 They're now offering the same technology to other companies. 00:01:31.600 --> 00:01:32.920 Technology like this. 00:01:33.080 --> 00:01:36.800 This is from yesterday's episode of Jay Shetty's Biography Flash 00:01:36.800 --> 00:01:37.500 podcast, 00:01:37.840 --> 00:01:41.040 which still says it's published by Inception Point AI. 00:01:41.640 --> 00:01:44.160 We liked this AI-generated error. 00:01:44.160 --> 00:01:47.140 I did not find a clearly verified major personal life 00:01:47.140 --> 00:01:49.400 announcement from the past few days, 00:01:49.520 --> 00:01:53.030 and I did not see a confirmed high-impact scandal or break in 00:01:53.030 --> 00:01:55.180 his public image in the material reviewed. 00:01:55.820 --> 00:01:58.880 That was an AI voice, not that they told you. 00:01:59.880 --> 00:02:04.320 Magellan AI and ARN's iHeart released data on Australian podcast 00:02:04.320 --> 00:02:06.520 ad spend in Quarter 2.26. 00:02:06.520 --> 00:02:13.150 Just 5.7% of podcast episodes are ads, in comparison with 8.7% 00:02:13.150 --> 00:02:14.160 in the US. 00:02:14.680 --> 00:02:18.400 The biggest advertisers were Airbnb, Wise and Spotify. 00:02:19.160 --> 00:02:22.420 What's the crossover between podcasts and audiobooks? 00:02:22.520 --> 00:02:25.580 In our paywalled piece in Forbes today, Frank Racioppi 00:02:25.580 --> 00:02:29.360 highlights both the integration of audiobooks and podcasts 00:02:29.360 --> 00:02:34.040 in platforms like Spotify and Audible, but also examples from UK 00:02:34.040 --> 00:02:36.120 podcast publisher Noiser, 00:02:36.580 --> 00:02:38.780 making audiobooks into podcasts. 00:02:39.300 --> 00:02:42.560 58% of Americans have listened to an audiobook. 00:02:43.700 --> 00:02:47.180 And Social Clip Studio claims to automatically find the best 00:02:47.180 --> 00:02:49.560 moments of your video podcasts 00:02:49.560 --> 00:02:52.440 and turn them into captioned social media clips. 00:02:52.440 --> 00:02:56.750 Unlike other tools, however, the website offers a flat monthly 00:02:56.750 --> 00:02:57.300 fee. 00:02:58.300 --> 00:03:01.680 It's a Monday, so time for some tech stuff with RSS.com. 00:03:01.880 --> 00:03:05.500 To be presented in November in a conference in Detroit in the US, 00:03:05.980 --> 00:03:10.210 Drama Rater is a specific tool to help with object-based audio 00:03:10.210 --> 00:03:12.560 editing for audio drama production. 00:03:12.960 --> 00:03:16.890 It cuts production time from 16 and a half hours to just three 00:03:16.890 --> 00:03:18.280 and a half hours. 00:03:18.740 --> 00:03:21.300 Covered in the Fiction Podcast Weekly newsletter, 00:03:21.820 --> 00:03:25.580 The paper is written by a team from UC Berkeley and Adobe, 00:03:26.040 --> 00:03:29.420 and the paper does suggest, though, that people preferred work 00:03:29.420 --> 00:03:30.880 done by humans, though. 00:03:31.440 --> 00:03:33.980 And a new tool called Mato, quote, 00:03:34.120 --> 00:03:38.640 creates your podcasts with AI hosts that interview real experts. 00:03:38.780 --> 00:03:41.990 We link to an example of the tool, which listens to what a guest 00:03:41.990 --> 00:03:42.260 says 00:03:42.260 --> 00:03:45.500 and picks up on that in its follow-up questions, 00:03:45.500 --> 00:03:48.590 just like a real human does, but without any of the pesky 00:03:48.590 --> 00:03:49.360 payments. 00:03:50.400 --> 00:03:54.510 In People News, Adlarge has appointed Nicole Layden as Vice 00:03:54.510 --> 00:03:56.520 President of Brand Partnerships. 00:03:56.900 --> 00:03:59.880 She'll be developing strategic sponsorship opportunities 00:03:59.880 --> 00:04:02.580 and integrated marketing programs for advertisers. 00:04:03.060 --> 00:04:06.620 She joins from TED, Scripps, Discovery and the NHL. 00:04:07.460 --> 00:04:11.250 And in podcast news, Helen Parker from Strange Magic Studios is 00:04:11.250 --> 00:04:13.120 the guest this week in Podbiz. 00:04:13.560 --> 00:04:16.280 Helen shares her journey transitioning from tech to audio 00:04:16.280 --> 00:04:17.100 production, 00:04:17.640 --> 00:04:20.360 how agencies can successfully partner with brands, 00:04:20.840 --> 00:04:24.780 why building community trumps relying on programmatic ad revenue, 00:04:25.300 --> 00:04:28.940 and where the industry is heading as it enters its next phase of 00:04:28.940 --> 00:04:29.860 maturity. 00:04:30.740 --> 00:04:34.740 And Granddaughter of Immigrants has just been completed. 00:04:34.740 --> 00:04:39.180 It's a 20-part podcast miniseries hosted by Erica Hanshauer. 00:04:39.680 --> 00:04:43.000 The podcast follows her 20-year personal journey, 00:04:43.140 --> 00:04:47.000 tracing her Ukrainian-Canadian family roots and Eastern European 00:04:47.000 --> 00:04:47.880 heritage. 00:04:48.240 --> 00:04:51.320 You can expect family secrets, ancestral trauma, 00:04:51.820 --> 00:04:54.080 and what identity really means. 00:04:54.920 --> 00:04:57.480 And this podcast is sponsored by Magellan AI. 00:04:57.960 --> 00:05:01.560 Quarter 2's podcast ad spend numbers are in. 00:05:01.980 --> 00:05:04.240 Get Magellan AI's benchmark report. 00:05:04.580 --> 00:05:06.930 You can download it now from a link you'll find in our show 00:05:06.930 --> 00:05:07.520 notes. 00:05:07.900 --> 00:05:10.540 And that's the latest from our newsletter to read all the 00:05:10.540 --> 00:05:11.000 stories 00:05:11.000 --> 00:05:12.440 and subscribe for free. 00:05:12.600 --> 00:05:13.840 We're at podnews.net.