WEBVTT 00:00:00.520 --> 00:00:04.640 From our free daily newsletter, the latest from podnews.net with 00:00:04.640 --> 00:00:05.580 Spots Now. 00:00:07.300 --> 00:00:10.860 Nine out of ten Canadians listened to some form of audio 00:00:10.860 --> 00:00:14.280 yesterday, and half of it is ad-supported. 00:00:14.700 --> 00:00:19.340 However, podcasts get just 9% of all ad-supported audio time in 00:00:19.340 --> 00:00:23.320 Canada, says a new piece of research from Signal Hill Insights. 00:00:23.820 --> 00:00:27.260 Music on YouTube or streaming services are listened to more than 00:00:27.260 --> 00:00:30.080 two and a half times more, the study says. 00:00:30.500 --> 00:00:32.680 Well, how does this compare with other places? 00:00:33.140 --> 00:00:37.310 In comparison to 9% in Canada, podcasts are just 6% of all audio 00:00:37.310 --> 00:00:38.240 in the UK. 00:00:38.500 --> 00:00:43.040 According to Ray Jars Mida study, 8.9% of ad-supported audio in 00:00:43.040 --> 00:00:44.840 Australia, says GFK. 00:00:44.840 --> 00:00:49.930 But 20% of ad-supported audio in the US, says Edison Research's 00:00:49.930 --> 00:00:51.220 share of ear. 00:00:51.820 --> 00:00:55.220 Meanwhile, in the US's TV landscape, Nielsen reports that 00:00:55.220 --> 00:01:01.080 streaming services were responsible for 48.6% of total TV usage 00:01:01.080 --> 00:01:01.980 in May. 00:01:02.420 --> 00:01:04.740 YouTube is on 13.8%. 00:01:04.740 --> 00:01:06.540 Netflix on 8%. 00:01:06.540 --> 00:01:10.760 YouTube is making custom thumbnails available for YouTube Shorts 00:01:10.760 --> 00:01:13.780 and giving more control about how they look. 00:01:13.780 --> 00:01:15.240 We link to their blog today. 00:01:15.680 --> 00:01:19.180 The US ABC News Podcast Network has launched a subscription 00:01:19.180 --> 00:01:23.540 channel through Apple Podcasts for its 2020 true crime shows. 00:01:24.000 --> 00:01:27.350 Subscribers will receive exclusive content and early access to 00:01:27.350 --> 00:01:29.980 new series ahead of the public releases. 00:01:31.020 --> 00:01:34.230 Micro.blog, a blogging platform, has expanded its video and 00:01:34.230 --> 00:01:35.900 podcasting offering, 00:01:36.360 --> 00:01:39.210 including support for video podcasts using the alternate 00:01:39.210 --> 00:01:40.080 enclosure. 00:01:40.280 --> 00:01:45.300 It'll also post video to YouTube and Peertube and do some rudimentary 00:01:45.300 --> 00:01:47.820 fixes for podcast audio level. 00:01:48.280 --> 00:01:51.400 Manton-Reese writes there are many exclusive audio shows that 00:01:51.400 --> 00:01:53.140 aren't based on RSS feeds. 00:01:53.620 --> 00:01:58.160 If left unchecked, this will eventually erode the interoperability 00:01:58.160 --> 00:02:00.900 and radical beauty of podcasting. 00:02:01.720 --> 00:02:05.030 The next version of Pocket Casts will have HLS support as well 00:02:05.030 --> 00:02:07.240 as an audio-only playback setting. 00:02:07.240 --> 00:02:10.300 Looking at the pull request, the feature will be behind a remote 00:02:10.300 --> 00:02:13.100 flag for now, so only for selected users then. 00:02:13.560 --> 00:02:16.260 Pocket Casts already supports MP4 video. 00:02:16.860 --> 00:02:19.900 More staff members are leaving the diary of a CEO. 00:02:20.440 --> 00:02:23.700 Director of trailers, Anthony Smith, who's excited and nervous 00:02:23.700 --> 00:02:26.820 about what's to come as I figure out the next steps. 00:02:27.280 --> 00:02:30.840 And Head of Failure and Experimentation, Grace Miller, who said, 00:02:31.280 --> 00:02:33.100 I don't know what the future holds. 00:02:33.580 --> 00:02:36.360 Co-founder Jack Sylvester left earlier this month. 00:02:36.500 --> 00:02:39.060 I don't know what's next, but I'm more fired up than ever. 00:02:39.640 --> 00:02:43.240 Also, in a post on LinkedIn, Stephen Bartlett suggests that the 00:02:43.240 --> 00:02:45.220 company has 150 employees 00:02:45.420 --> 00:02:49.590 and forecasting more than 500 hires across the UK and US in 00:02:49.590 --> 00:02:50.820 coming years. 00:02:51.260 --> 00:02:53.870 There's an interview with Anthony Smith in the Building the 00:02:53.870 --> 00:02:56.480 Brand podcast given after he left the company. 00:02:57.200 --> 00:03:01.040 The Podfluencer community has launched an international category 00:03:01.040 --> 00:03:02.860 for its Podfluencer Awards. 00:03:03.280 --> 00:03:06.040 The first for independent podcasters outside the German-speaking 00:03:06.040 --> 00:03:06.540 world. 00:03:06.680 --> 00:03:09.920 It's free to apply, even until August the 15th to enter. 00:03:10.480 --> 00:03:13.880 There are new signings today from ACAST, signing an exclusive 00:03:13.880 --> 00:03:16.300 advertising partnership with the Washington Post. 00:03:16.500 --> 00:03:19.900 Yap Media has added four new shows and rebranded a fifth. 00:03:20.420 --> 00:03:24.840 Nova Podcasts has signed Parenting Podcast 2, Doting Dads. 00:03:25.080 --> 00:03:27.680 The show was with iHeart Podcasts. 00:03:28.140 --> 00:03:31.880 And the podcast show London has made more sessions on demand, 00:03:31.880 --> 00:03:33.900 this time from the studio stage. 00:03:34.240 --> 00:03:36.080 There'll be a link in your email for that. 00:03:36.080 --> 00:03:39.780 And in podcast news, Media Watch this week from Radio New 00:03:39.780 --> 00:03:42.540 Zealand looks at the podcasting industry 00:03:42.540 --> 00:03:46.500 and asks, are podcasts popular enough for people to pay enough 00:03:46.500 --> 00:03:49.380 for the makers to make a living in the country? 00:03:49.880 --> 00:03:53.610 The TV and streaming discussion podcast, Taking It Down, part of 00:03:53.610 --> 00:03:55.660 the Alabama Take podcast family, 00:03:56.060 --> 00:03:58.100 is getting close to episode 300. 00:03:58.380 --> 00:04:01.990 The show focuses on edifying TV discussion from the working 00:04:01.990 --> 00:04:02.880 class south 00:04:02.880 --> 00:04:06.590 and has just looked at Apple TV's Lucky and this season's House 00:04:06.590 --> 00:04:07.520 of Dragons. 00:04:08.220 --> 00:04:11.690 And recycling is important, as is cutting down the waste that we 00:04:11.690 --> 00:04:12.800 all produce. 00:04:12.940 --> 00:04:17.160 But that's only about 5% of a country's total waste. 00:04:17.640 --> 00:04:20.020 Talking Trash podcast launched today. 00:04:20.460 --> 00:04:24.080 Talking about the rest, it comes from industry, factories, mines, 00:04:24.080 --> 00:04:25.760 farms and supply chains. 00:04:26.140 --> 00:04:28.960 And most of it is hidden by design. 00:04:29.580 --> 00:04:32.380 And this podcast is sponsored by Spots Now. 00:04:32.380 --> 00:04:34.260 Want to film more ad space? 00:04:34.780 --> 00:04:38.880 Spots Now's AI search routes advertisers to the right shows. 00:04:39.200 --> 00:04:42.340 With more and more advertisers using its campaign planning tools, 00:04:42.440 --> 00:04:44.640 you can be there at the moment they're planning. 00:04:45.100 --> 00:04:48.130 Set up a free account and requests come straight to your ad 00:04:48.130 --> 00:04:49.160 sales inbox. 00:04:49.520 --> 00:04:52.820 It's a new source of business with no work chasing it. 00:04:53.160 --> 00:04:56.060 You can book a demo today at spotsnow.io 00:04:56.060 --> 00:04:58.980 or click on that link you'll find in our show notes. 00:04:58.980 --> 00:05:01.100 And that's the latest from our newsletter. 00:05:01.340 --> 00:05:05.520 To read all the stories and subscribe for free, we're at podnews.net.