WEBVTT 00:00:00.560 --> 00:00:05.920 From our free daily newsletter, the latest from ifitworkswithyoureyesclosednews.net 00:00:05.920 --> 00:00:07.180 with Spots Now. 00:00:08.420 --> 00:00:11.620 We're holding ourselves back and doing something that I don't 00:00:11.620 --> 00:00:15.430 think anybody that pursues any commercial interest should ever 00:00:15.430 --> 00:00:17.460 be doing, which is frustrating our customers. 00:00:17.720 --> 00:00:21.630 Oxford Road's Dan Granger, who's been driving the AMP Accords, 00:00:21.630 --> 00:00:25.190 which published what it calls the first cross-platform 00:00:25.190 --> 00:00:27.720 measurement standard in history. 00:00:27.720 --> 00:00:31.550 The document defines a podcast and aims to set implementation 00:00:31.550 --> 00:00:34.880 standards for attribution and exposure metrics. 00:00:35.340 --> 00:00:38.800 It argues that these standards are required to grow the industry 00:00:38.800 --> 00:00:42.730 further and could potentially unlock a billion dollars in extra 00:00:42.730 --> 00:00:43.580 revenue. 00:00:44.080 --> 00:00:47.350 The document, which has been produced by 12 different companies, 00:00:47.350 --> 00:00:50.640 will now be taken to standards bodies, including the IAB. 00:00:50.640 --> 00:00:54.510 The document itself is gated content and the website requires 00:00:54.510 --> 00:00:58.540 your email address to read it, which we don't like very much. 00:00:58.800 --> 00:01:02.640 So, in our show notes, you can find a download link that bypasses 00:01:02.640 --> 00:01:03.600 all of that. 00:01:04.480 --> 00:01:07.230 Dan Granger speaks in the Pod News Weekly Review this week, 00:01:07.230 --> 00:01:11.050 interviewed with Giles Martin, who is positive about the play 00:01:11.050 --> 00:01:12.760 definition in the document, 00:01:12.760 --> 00:01:16.850 and says that the fact that Spotify and YouTube are both already 00:01:16.850 --> 00:01:20.930 in that ballpark is encouraging for others that the AMP Accords 00:01:20.930 --> 00:01:24.340 are already getting some meaningful traction. 00:01:24.920 --> 00:01:29.240 Well, we think the Exposure Metrics section of the AMP document 00:01:29.240 --> 00:01:33.800 asks for podcast apps to share a large amount of data every 30 00:01:33.800 --> 00:01:35.520 seconds of content played, 00:01:36.020 --> 00:01:40.630 including from consenting users a hashed email address and a 00:01:40.630 --> 00:01:42.000 mobile ad ID. 00:01:42.000 --> 00:01:45.530 It's another example of podcast app developers being asked to 00:01:45.530 --> 00:01:49.470 implement features or data collection at their own risk without 00:01:49.470 --> 00:01:52.960 being given any share in podcasting's success. 00:01:53.540 --> 00:01:57.770 In an opinion piece today, I argue, for better measurement, give 00:01:57.770 --> 00:02:00.380 podcast apps a cut of the revenue. 00:02:01.500 --> 00:02:02.660 Reaction from others. 00:02:02.780 --> 00:02:05.770 Adopter Media's Glenn Rubenstein has published a blog post in 00:02:05.770 --> 00:02:07.320 response to the AMP Accords, 00:02:07.600 --> 00:02:11.050 Supporting the Accords is an excellent first step and suggesting 00:02:11.050 --> 00:02:14.360 it's a workable start, though making a set of suggestions. 00:02:14.780 --> 00:02:18.780 Rubenstein's an advisor to PodScribe, an AMP Task Force member. 00:02:19.620 --> 00:02:23.750 In an email to PodNews, PodTrack's Robert Freeman points to an 00:02:23.750 --> 00:02:27.700 existing definition of a podcast within the IAB's specification. 00:02:28.160 --> 00:02:31.220 We've had a definition out in the market for a decade now, since 00:02:31.220 --> 00:02:33.480 September 2016, he says. 00:02:33.640 --> 00:02:37.450 Meanwhile, Mark McCreary is not positive, telling us when the 00:02:37.450 --> 00:02:38.720 sun rises in the West 00:02:38.720 --> 00:02:42.510 and Apple, Spotify and YouTube decide to share client-side 00:02:42.510 --> 00:02:45.000 podcast play data with IP addresses, 00:02:45.480 --> 00:02:47.600 the AMP doc will all be doable. 00:02:47.600 --> 00:02:50.650 He does add, though, there are nuggets worth the IAB's 00:02:50.650 --> 00:02:54.580 consideration in its ongoing measurement guidelines discussions. 00:02:55.120 --> 00:02:57.780 Both are involved in the IAB's spec. 00:02:58.540 --> 00:03:01.600 Oxford Road's Media Roundtable features Sounds Profitable's 00:03:01.600 --> 00:03:02.520 Brian Barletta, 00:03:02.860 --> 00:03:05.920 who describes the definition of a podcast as a defensible, 00:03:05.920 --> 00:03:07.880 strong way to kick things off. 00:03:08.260 --> 00:03:10.680 He's described as an advisor to the AMP group. 00:03:11.140 --> 00:03:13.560 The episode isn't yet published as an audio podcast, 00:03:13.880 --> 00:03:16.280 so if you wouldn't mind, please watch the YouTube video and 00:03:16.280 --> 00:03:17.220 close your eyes. 00:03:17.880 --> 00:03:19.760 And Apple Podcasts wouldn't give us a comment. 00:03:19.960 --> 00:03:22.980 The company does have a history of listening to feedback, though, 00:03:23.420 --> 00:03:26.400 and the addition of video is probably a good example of that. 00:03:26.740 --> 00:03:29.490 We'd hope they harmonise their play count, which is wildly 00:03:29.490 --> 00:03:31.380 different to the rest of the industry. 00:03:32.040 --> 00:03:34.480 If you're writing something about the amp-a-cords, please tell 00:03:34.480 --> 00:03:36.560 us, editor at podnews.net. 00:03:37.840 --> 00:03:41.900 Elsewhere, video first, cross-platform podcast company The Roost 00:03:41.900 --> 00:03:44.480 has rebranded as Podium. 00:03:44.480 --> 00:03:48.260 The company publishes this past weekend with Theo Vaughan, among 00:03:48.260 --> 00:03:48.880 others, 00:03:49.020 --> 00:03:51.620 and has announced the signing of Just Trish. 00:03:52.020 --> 00:03:54.900 The company is a long-time supporter of Pod News. 00:03:55.380 --> 00:03:59.040 The rebranding of this podcast company to Podium has come as a 00:03:59.040 --> 00:04:01.960 surprise to podcast company Podium, 00:04:02.260 --> 00:04:05.250 which works with a number of mission-driven and higher education 00:04:05.250 --> 00:04:05.960 podcasts. 00:04:06.360 --> 00:04:10.070 Neil McFedran from Podium told us we couldn't help but notice a 00:04:10.070 --> 00:04:11.900 podcast company launching this week 00:04:11.900 --> 00:04:15.070 under the name Podium, with a wordmark that looks a little 00:04:15.070 --> 00:04:16.200 familiar, too. 00:04:16.640 --> 00:04:19.400 We've been a proud, long-time supporter of Pod News, 00:04:19.800 --> 00:04:22.950 so we can't help but wonder where they first came across the 00:04:22.950 --> 00:04:23.880 brand idea. 00:04:24.240 --> 00:04:25.720 We're reviewing our options. 00:04:26.260 --> 00:04:29.360 Podium didn't respond to a request for comment. 00:04:30.220 --> 00:04:33.990 Independent podcast apps are not growing as a category, says 00:04:33.990 --> 00:04:36.340 Dustin Bluck, the developer of Castro. 00:04:36.860 --> 00:04:40.120 He says the growth of podcasting has occurred almost entirely on 00:04:40.120 --> 00:04:41.600 platforms like YouTube, 00:04:41.900 --> 00:04:45.240 and independent podcast apps have just stood still. 00:04:45.640 --> 00:04:49.520 He's concerned that some are interfering with creator content as 00:04:49.520 --> 00:04:51.380 a way to differentiate themselves, 00:04:51.580 --> 00:04:54.020 and asks how to move the industry forward. 00:04:54.500 --> 00:04:57.180 The piece is published at the same time as our editor, 00:04:57.660 --> 00:05:00.920 suggesting that indie podcast apps should share in the industry's 00:05:00.920 --> 00:05:01.660 revenue. 00:05:02.160 --> 00:05:04.360 Oh, I've emailed Dustin, don't you worry. 00:05:04.900 --> 00:05:08.440 The Critics' Choice Association has announced the Critics' 00:05:08.440 --> 00:05:10.220 Choice Creator Awards. 00:05:10.620 --> 00:05:13.000 There are a set of podcast awards to enter. 00:05:13.380 --> 00:05:17.280 Submissions open in October and close in February next year. 00:05:17.860 --> 00:05:21.260 The winners of the Higher Ed PodCon Awards were announced. 00:05:21.620 --> 00:05:25.000 The International Awards Programme is the first to exclusively 00:05:25.000 --> 00:05:28.640 recognise excellence in higher education podcasting. 00:05:29.000 --> 00:05:32.670 In the UK, the Audio Academy Festival has announced its first 00:05:32.670 --> 00:05:34.000 set of speakers. 00:05:34.400 --> 00:05:36.860 The event is in London on October the 1st. 00:05:37.220 --> 00:05:41.200 And the June US Podcast Ranker was released by Triton Digital. 00:05:41.560 --> 00:05:44.380 There's no change in the top five sales networks, 00:05:44.760 --> 00:05:46.820 and Stuff You Should Know is still number one. 00:05:46.820 --> 00:05:50.480 The Ranker measures participating publishers only, and is based 00:05:50.480 --> 00:05:51.420 on downloads. 00:05:52.700 --> 00:05:55.900 And in podcast news, the podcast industry is broken, 00:05:56.120 --> 00:05:59.660 says Laura Mayer, interviewed this week in Podcast Perspectives 00:05:59.660 --> 00:06:01.220 from the Podglomerate. 00:06:01.920 --> 00:06:05.130 Apart from Dan Granger and Giles Martin from Oxford Road this 00:06:05.130 --> 00:06:05.660 week, 00:06:06.140 --> 00:06:10.800 Pod News Weekly Review also interviews Megan Lazovic from Edison 00:06:10.800 --> 00:06:12.280 Research at SSRS 00:06:12.280 --> 00:06:15.600 about the data they've worked on over the past few months. 00:06:15.920 --> 00:06:19.830 And the new season of You're Dead to Me is out today with an all-new 00:06:19.830 --> 00:06:21.000 video version. 00:06:21.460 --> 00:06:25.440 In each episode, host Greg Jenner is joined by a comedian and an 00:06:25.440 --> 00:06:26.660 expert historian 00:06:26.660 --> 00:06:29.660 to learn and laugh about the past. 00:06:30.360 --> 00:06:33.120 And this podcast is sponsored by SpotsNow. 00:06:33.500 --> 00:06:36.240 Try advanced 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