WEBVTT 00:00:00.440 --> 00:00:04.480 From our free daily newsletter, the latest from podnews.net with 00:00:04.480 --> 00:00:05.420 Spots Now. 00:00:06.980 --> 00:00:09.080 We start with an exclusive today. 00:00:09.300 --> 00:00:13.190 New data released by Edison Research at SSRS shows that 00:00:13.190 --> 00:00:17.170 Americans are spending almost four times longer with podcasts 00:00:17.170 --> 00:00:19.040 than they were ten years ago. 00:00:19.440 --> 00:00:24.260 This year, Americans are now spending 812 million hours each 00:00:24.260 --> 00:00:26.480 week consuming podcasts. 00:00:26.480 --> 00:00:31.100 That's a 5% increase in the total time spent with podcasting in 00:00:31.100 --> 00:00:35.270 just 12 months and shows that podcasting has grown almost four 00:00:35.270 --> 00:00:38.300 times bigger for Americans over the last decade. 00:00:38.820 --> 00:00:41.800 It's the second year that we've worked with Edison Research to 00:00:41.800 --> 00:00:45.160 discover the real size of podcasting and how it continues to 00:00:45.160 --> 00:00:45.800 grow. 00:00:46.260 --> 00:00:50.030 The company recently released The Podcast Consumer 2026, which 00:00:50.030 --> 00:00:52.280 is now available as a free download. 00:00:53.040 --> 00:00:56.220 Netflix has signed another three shows from iHeartMedia. 00:00:56.420 --> 00:01:00.030 Shows include the Martha Stewart Podcast and Sibling Rivalry 00:01:00.030 --> 00:01:02.500 with Kate Hudson and Oliver Hudson. 00:01:03.440 --> 00:01:07.060 The Locked On Podcast Network celebrates its 10th anniversary 00:01:07.060 --> 00:01:07.720 today. 00:01:08.260 --> 00:01:12.180 In an interview with the Podnews Weekly Review podcast, founder 00:01:12.180 --> 00:01:17.100 David Locke highlighted the network's 275 different shows. 00:01:17.100 --> 00:01:20.880 We do have a model and a structure which I think allows to 00:01:20.880 --> 00:01:25.460 foster individualism inside of that model and allows those hosts 00:01:25.460 --> 00:01:26.560 to be great. 00:01:26.640 --> 00:01:29.600 He adds that the success of the network is founded on 00:01:29.600 --> 00:01:30.780 relationships. 00:01:30.980 --> 00:01:33.480 The premise of Locked On is literally a relationship between the 00:01:33.480 --> 00:01:35.280 listener and the host about their team. 00:01:35.700 --> 00:01:39.900 Meanwhile, new data from Sounds Profitable's Advertising Landscape 00:01:39.900 --> 00:01:44.560 2025 shows why sports podcasts are so successful for advertisers. 00:01:45.120 --> 00:01:48.860 50% of sports podcast listeners discover new brands through 00:01:48.860 --> 00:01:49.980 podcast ads. 00:01:50.380 --> 00:01:53.400 That's seven points higher than all podcast listeners. 00:01:53.400 --> 00:01:57.490 And while we're talking sport, million podcasts released a look 00:01:57.490 --> 00:02:00.440 inside the basketball podcast ecosystem. 00:02:00.880 --> 00:02:07.040 94% of the hosts of the 2,200 active NBA podcasts out there are 00:02:07.040 --> 00:02:07.760 men. 00:02:08.180 --> 00:02:10.340 The audience is 30% female. 00:02:11.340 --> 00:02:14.500 Elsewhere, the Asia Podcast Awards are open for entries. 00:02:14.700 --> 00:02:17.590 Awards will be announced at Radio Days Asia in Jakarta in 00:02:17.590 --> 00:02:18.480 Indonesia. 00:02:18.480 --> 00:02:23.000 In early September, Captivate's Mark Asquith has been named the 00:02:23.000 --> 00:02:26.740 third hero of indie podcasting by podcast network Mercury 00:02:26.740 --> 00:02:27.480 Podcasts. 00:02:28.180 --> 00:02:31.280 Ariel Nissenblatt and Emma Turner were also honoured this year. 00:02:32.200 --> 00:02:38.020 Mark Maron is not a fan of video podcasts, at least if an expletive-filled 00:02:38.020 --> 00:02:42.460 spray from On with Kara Swisher is anything to go by. 00:02:42.560 --> 00:02:43.800 We link to that today. 00:02:43.800 --> 00:02:47.700 The police are getting involved with true crime podcasts by 00:02:47.700 --> 00:02:49.100 making their own. 00:02:49.500 --> 00:02:52.840 In Denver, in Colorado, the Aurora Police Department are 00:02:52.840 --> 00:02:56.920 releasing a new podcast at the end of June, looking for clues 00:02:56.920 --> 00:02:58.280 for a cold case. 00:02:59.200 --> 00:03:02.820 Fiction podcast Creepy has been acquired by Be Afraid Media. 00:03:03.260 --> 00:03:06.860 Host John Grilz will become the network's head of podcasts. 00:03:07.040 --> 00:03:08.100 No terms were given. 00:03:08.100 --> 00:03:11.810 The Podcast Tech Stack writes about the new play metric, which 00:03:11.810 --> 00:03:14.160 we've covered in previous episodes. 00:03:14.660 --> 00:03:18.090 The metric that determines value is gradually shifting closer to 00:03:18.090 --> 00:03:21.060 actual consumption, says Cody McLaughlin. 00:03:21.460 --> 00:03:25.200 Adding, podcasting spent 20 years measuring distribution because 00:03:25.200 --> 00:03:27.560 that was what the technology allowed. 00:03:27.780 --> 00:03:31.530 The next 20 years will be about measuring attention because that's 00:03:31.530 --> 00:03:33.140 what the market demands. 00:03:33.520 --> 00:03:36.740 And we've just booked our flights and tickets for Podcast 00:03:36.740 --> 00:03:39.140 Movement New York City 2026. 00:03:39.720 --> 00:03:40.680 Are we going to see you there? 00:03:41.980 --> 00:03:45.360 Now, it's not unusual for podcasters working at home to think 00:03:45.360 --> 00:03:50.000 that their studios and gear are covered by their homeowner's 00:03:50.000 --> 00:03:51.100 insurance. 00:03:51.600 --> 00:03:55.170 However, if that equipment is used to generate income, it's 00:03:55.170 --> 00:03:58.970 probably going to be considered business equipment and excluded 00:03:58.970 --> 00:04:00.000 from a claim. 00:04:00.580 --> 00:04:04.550 Check with Laura Donelan at MusicPro Insurance to make sure 00:04:04.550 --> 00:04:08.200 the tools of your trade are properly covered. 00:04:08.760 --> 00:04:11.340 MusicPro is over 20 years old. 00:04:11.460 --> 00:04:15.660 It's a company owned by ASCAP and Sterling Risk, specialising in 00:04:15.660 --> 00:04:17.860 protecting music and AV gear. 00:04:17.860 --> 00:04:21.990 For the white glove service that MusicPro is known for, call 00:04:21.990 --> 00:04:24.940 Laura today, 1-800-MUSIC-PRO. 00:04:25.240 --> 00:04:30.560 Or reach out by email at ldonelan@musicproinsurance.com. 00:04:30.660 --> 00:04:32.640 You'll also find that in our newsletter. 00:04:33.100 --> 00:04:35.240 That's 1-800-MUSIC-PRO. 00:04:35.600 --> 00:04:36.200 Things happen. 00:04:36.600 --> 00:04:38.980 Be prepared with MusicPro Insurance. 00:04:39.660 --> 00:04:43.230 And in podcast news from Forbes, a new original marketing 00:04:43.230 --> 00:04:46.280 podcast launched this week, A Different Take. 00:04:46.640 --> 00:04:50.450 It's hosted by Linda Boff, who's president of Forbes CMO Network 00:04:50.450 --> 00:04:52.500 and CEO of Said Differently. 00:04:53.040 --> 00:04:56.200 In the first season, go behind the scenes of Coca-Cola and the 00:04:56.200 --> 00:04:58.640 evolving role of AI in advertising. 00:04:58.640 --> 00:05:01.770 Through conversations with industry leaders, Boff unpacks how 00:05:01.770 --> 00:05:05.910 one of the world's most recognisable brands balances legacy with 00:05:05.910 --> 00:05:09.060 reinvention and what marketers can learn. 00:05:09.660 --> 00:05:13.260 And what if everything you wrote came true, for better or for 00:05:13.260 --> 00:05:16.100 worse, the third season of Tales from the Aether, 00:05:16.600 --> 00:05:21.060 an anthology series written by award-winning writer Jackie Jorgensen, 00:05:21.060 --> 00:05:22.240 starts today. 00:05:22.680 --> 00:05:27.770 Donne di Fora is set in mid-19th century New York City, where 00:05:27.770 --> 00:05:31.580 two Sicilian sisters chase the promise of a new life. 00:05:31.580 --> 00:05:35.800 But when the younger sister pursues a career in theatre, the 00:05:35.800 --> 00:05:39.600 stories she writes have an odd way of becoming real. 00:05:40.320 --> 00:05:42.900 And this podcast is sponsored by Spots Now. 00:05:43.200 --> 00:05:47.340 Spots Now is the AI operating system for podcast advertising. 00:05:47.560 --> 00:05:50.550 There's an upcoming webinar coming up this Thursday in just a 00:05:50.550 --> 00:05:55.000 couple of days to learn how podcast networks can use AI to maximise 00:05:55.000 --> 00:05:59.100 their sales output using Claude, Agents and ChatGPT. 00:05:59.100 --> 00:06:03.240 It's free to book at SpotsNow.io slash webinar, or you can use 00:06:03.240 --> 00:06:06.100 the link for Spots Now in our show notes. 00:06:06.280 --> 00:06:08.420 And that's the latest from our newsletter. 00:06:08.580 --> 00:06:12.700 To read all the stories and subscribe for free, we're at podnews.net.