WEBVTT

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 From Islington in North London, the latest from podnews.net with

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 Supporting Cast.

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 Blubrry Podcasting has announced an exclusive partnership with

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 Podpage,

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 replacing its own landing pages with a website from Podpage,

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 giving creators access to a significantly more powerful and

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 customisable online presence.

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 We'll link today to an example for Podcast Insider.

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 You'll find it in our show notes or in our newsletter at podnews.net.

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 Triton Digital released its Quarter 1 26 U.S. podcast ranker,

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 which reveals that comedy is the number one podcast category,

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 seeing a significant increase in the quarter.

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 Pod Save America is number one by average weekly downloads.

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 Digital audio in the U.S. is already worth Brazil's entire

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 digital ad market,

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 according to Rodrigo Tigre for Pod News Today.

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 In spite of 92% of Brazilians consuming some form of audio every

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 month,

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 audio spend in the country is so small, it doesn't even appear

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 in the latest IAB figures.

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 But, says the co-founder of Ozen.fm, it could take very little

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 to move the needle in audio's favour.

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 Podcast hosting company Captivate has enabled HLS support in the

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 alternate enclosure.

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 This will allow video to be visible in podcast apps that support

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 it,

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 like Podcast Addict, Fountain, Truefans and others.

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 There's a little tag to turn on under your video podcast

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 settings.

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 Magellan AI released its podcast advertising benchmarks for

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 Quarter 1 26.

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 Podcast ad spend increased 28% year on year.

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 It also reports that ad load decreased from 8.79% in Quarter 4

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 to 8.24% in Quarter 1.

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 It's a free download.

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 Another day, another video streaming service has announced its

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 two show podcasts.

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 In this case, it's Nine Now and Stan.

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 The streaming platform's owned by Nine Entertainment in

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 Australia,

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 which is to stream a new radio show from ARN with Karl Stefanovic

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 and Eddie Maguire.

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 The new show will also be broadcast on Australian radio and we

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 would assume be also available as a podcast too.

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 The Deutsche Podcast Awards took place in Berlin last week.

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 A specialist jury decided on 22 categories, while the public

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 voted on two, though more than 2,000 entries.

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 The podcast of the year was the Peter Thiel story from

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 Deutschland Radio.

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 DAX US has made it easier for political advertisers to buy audio,

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 announcing a new integration with Basis.

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 DAX has access to more than 100 million US listeners.

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 Political advertisers can now reach them with an exclusive

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 partnership through the DSP and Basis.

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 And a new podcast studio has opened in West London.

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 It's run by Footwork Media, the company behind The Upshot, and

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 Patrick Keelty on BBC Radio 5 Live.

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 In our newsletter today, a hint and tip if you are at the

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 podcast show tomorrow and you fancy a free coffee.

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 And in podcast news with Airwave, with over 8 billion people in

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 the world, we have one thing in common.

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 Every day we all get dressed.

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 Join Dressed, the history of fashion, as the show explores the

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 social and cultural histories behind clothes.

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 Libsyn has announced an exclusive advertising and hosting

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 partnership for the special July 2026 Tour de France coverage of

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 The Move.

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 Lance Armstrong's acclaimed cycling and endurance sports podcast.

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 Libsyn will exclusively host and monetize the special Tour de

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 France episodes, airing July the 3rd to the 26th.

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 And in the podcast industry, there are a lot of opinions and a

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 lot of people with them.

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 Too long, didn't listen is cutting through all of that.

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 Inspired by the host's own experience of wading through more

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 arguments on LinkedIn than useful resources.

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 Yes, we know who he's been reading.

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 This series curates trusted industry voices and gets their takes

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 on the questions of the moment in just 60 seconds.

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 The show starts with, what is a podcast?

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 And this podcast is sponsored by Supporting Cast.

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 Supporting Cast are at the London Podcast Show and you can find

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 them this week at their booth on the gallery level.

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 Swing by, grab a chat and let's talk subscriptions, they say.

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 Or you can reach out to schedule a meeting.

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 Hello at supportingcast.fm is their email address.

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 There's a link to find out more about Supporting Cast in our

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 show notes.

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 And that's the latest from our newsletter.

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 To read all the stories and subscribe for free, we're at podnews.net.

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 Transcription by CastingWords