WEBVTT

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 From our free daily newsletter, the latest from podnews.net with

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 Podscribe.

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 SiriusXM has been announced as the exclusive advertising

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 representative of YouTube audio advertising in the US.

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 It's a significant addition to SiriusXM Media's portfolio, which

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 will now be able to reach 255 million monthly listeners.

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 That's almost 90% of all US adults aged 13 or older.

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 SiriusXM also released data from Edison Research showing that

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 around 74% of US adults consume YouTube audio or engage in

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 listening-first behaviours on YouTube.

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 45% consume YouTube content with static visuals.

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 It's good news for us.

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 And 48% listen while video is minimised or in the background.

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 Sounds Profitable released new research on Audio Primes, the

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 people who listen to at least 75% of their content as audio.

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 That's 22% of podcast consumers, and they're younger and more

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 educated.

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 While they choose audio for podcasts, audio primes are also,

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 surprisingly, consuming more video as well.

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 The full report, sponsored by RSS.com, is available as a free

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 download.

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 Bumper has launched the Bumper Score, a new tool built to close

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 the trust gap between podcast listenership and advertiser

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 confidence, the company says.

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 They suggest that the next $1 billion in podcasting starts with

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 better data.

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 The tool uses verified metrics to give a simple score for strong

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 verified reach.

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 It'll be free to all podcasters, and you can join the waitlist

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 today.

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 Podcast app and hosting service, Fountain, is hosting a night of

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 live music at famous East End Music Pub, The Old Blue Last, in

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 London.

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 On April the 30th, the event is starting with a panel session

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 talking about open music hosted on RSS and how artists get paid.

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 And then an eclectic line-up of rising UK artists, all streaming

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 live on Fountain.

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 The US business of podcast network Studio71 has been acquired

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 by Fixated, a creator representation and monetization company.

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 No terms were given.

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 The combined company now represents a global network of more

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 than 1,000 creators.

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 The Wall Street Journal publishes a paywalled article

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 highlighting how video podcasts are making audio podcasts worse

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 to listen to.

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 Overly visual shows where podcasters are referring to things on

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 screen that you can't see,

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 or where coming-up clips rely on a visual graphic saying coming-up

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 invisible in the audio version are highlighted in the piece.

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 The piece starts by quoting one podcast listener who says she's

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 annoyed by this sort of thing, credited as Jordan Blair, a 35-year-old

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 from Idaho.

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 We always wondered why Buzzcast wasn't in video, Jordan.

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 Irish broadcaster RTÉ has, for the first time, licensed a

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 podcast to a US distribution partner, Stolen Sister,

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 tells the story of the murder of Elizabeth Plunkett and has been

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 licensed to Pushkin Industries.

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 The Australian podcast Ranker was released for March.

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 The number one show is women's podcast Mamma Mia Out Loud,

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 and it's achieved almost double the total downloads of the

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 number two show from Hamish and Andy.

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 The Ranker measures participating publishers only.

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 In People News, Sports and Lifestyle Media Network Believe has

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 hired two new directors of partnerships.

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 Marianne Alvarez joins from CNN Audio.

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 Gretchen Waller joins from Realm and True Native Media.

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 Mark Rako has been hired as the director of Legal Talk Network,

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 an online legal media network.

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 He was previously head of audio at Linktree, head of content at

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 B2B marketing agency Content Monster and co-founded Mouth Media

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 Network.

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 And Rick Ankers, formerly of Platform Media, has launched a new

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 global holding company called 216 Group.

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 Now, being invisible might work for superheroes, but it's

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 rubbish for podcasts.

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 If your show doesn't show up in Apple or Spotify search, it

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 sounds like this.

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 Yes, it's basically silent.

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 The podcast search optimisation tool at OSHA helps you get into

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 the top search results where new listeners actually click.

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 And you can try the OSHA podcast search optimisation tool free

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 for seven days and get $20 off any plan with the code MOREVISIBLE.

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 At ausha.co, that's MOREVISIBLE, or one word, at ausha, A-U-S-H-A,

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 dot c o.

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 Because super content deserves super visibility.

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 And in podcast news with Airwave, security now is needed more

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 than ever as AI-generated code runs amok on the internet.

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 Steve Gibson joins Leo Laporte every Tuesday.

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 We link to the video feed today, playable on Apple Podcasts,

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 Pocket Casts and plenty of other places.

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 And talking about video, Italian culture podcast, Italian for

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 sure, is now available in video on Apple Podcasts, Spotify and

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 YouTube.

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 The host says that the podcast has switched from Megaphone to

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 Art 19 to take advantage of video on Apple Podcasts.

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 We also link to plenty of new shows around Earth Day, a show

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 around King Charles, ooh, from Calaroga Shark Media.

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 And season four of More Than Lucky, the return of a podcast for

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 women who are ready to create intentional change.

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 More at podnews.net or in our newsletter.

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 And this podcast is sponsored by Podscribe.

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 Join Podscribe at the innovation stage at Possible.

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 Learn how to buy audio more effectively and drive measurable

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 results with Podscribe's Matt Drangler.

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 It's on April the 29th at 12.10pm.

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 And you can save your spot with a link you'll find in our show

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 notes.

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 I should say 12.10pm Eastern Time, but you knew that anyway,

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 didn't you?

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 And that's the latest from our newsletter.

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 To read all the stories and subscribe for free and fill out the

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 report card, we're at podnews.net.