WEBVTT

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 From our free daily newsletter, the latest from podnews.net,

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 with co-host.

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 This station is no longer broadcasting.

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 For more great speech radio, tune in to...

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 Podcasts have overtaken spoken word radio for the first time in

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 history,

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 according to new data from Edison Research at SSRS.

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 This time ten years ago, podcasting was more than seven times

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 smaller than AMFM radio,

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 which was a dominant force in spoken word listening.

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 But over the last decade in the US, the share of time spent

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 using AMFM radio

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 to listen to spoken word audio has almost halved, shifting to

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 time spent with podcasts.

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 There'll be more data about podcasting next month with the

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 publication of The Infinite Dial 2026,

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 with support from SiriusXM Media, the gold standard of research

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 on podcast consumption.

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 The new data will be unveiled by Megan Lazovic, VP of Edison

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 Research at SSRS,

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 in a free webinar on March the 12th.

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 She'll be joined by me.

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 You can sign up for free now.

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 You'll find a link in our show notes or at podnews.net.

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 A new report on ad spend from Guideline says that US digital

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 audio ad revenue

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 will increase 9.3% this year to $2.9 billion.

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 Podcasts are expected to hit 35% of digital audio ad spend,

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 suggesting podcast ad spend of just over a billion.

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 Figures are worked out differently to the IAB,

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 which suggested podcasting was $2.4 billion in 2024.

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 Guideline also reported that growth in digital audio ad spend

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 is at the expense of TV budgets.

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 $87 million was shifted out of TV into digital audio advertising

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 in 2025,

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 and radio declined by $29.3 million.

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 Digital audio advertising was still less than 5% of the total

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 media mix in 2025.

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 Piling on to radio's woes in the UK, the Radio Academy,

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 it's now the Audio Academy,

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 as it deepens its focus across the rapidly expanding audio

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 landscape.

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 Nick Pitts was made chair.

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 Oxford Road has launched the Independent Creator Awards show,

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 built to honour independent podcasters and creators.

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 Jurors include Ashley Flowers, Hanan Lopez and me.

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 Libsyn is the founding sponsor.

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 The awards take place at South by Southwest on March the 15th.

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 The nominations were announced for the National Magazine Awards.

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 There's a podcasting category with five nominations,

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 including two shows from PRX.

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 The UK podcast festival Crossed Wires

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 has announced a new wave of hit podcasts for the event.

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 New shows include Jackmate

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 and A True Crime Takeover from Audio Always.

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 Threads is continuing to roll out its podcast integration.

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 You may now have access to a place in your profile to add your

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 podcast.

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 It supports links to Apple Podcasts, Spotify and YouTube.

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 The results, well, we link to those today.

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 Platform Media and Ranga B has announced

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 that its Wolf and Owl podcast will become video first.

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 The show with Tom Davis and Ramesh Ranganathan

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 will be on YouTube and Spotify.

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 After more than 12 years and 300 episodes,

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 the Private Equity Funcast is now on YouTube and Spotify in

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 video form.

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 They guarantee that you won't be able to get the theme song out

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 of your head.

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 And thank you to Arraya Media,

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 the company behind OK Players News podcast.

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 To be clear, for becoming our latest supporter,

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 it's companies like Arraya Media,

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 which help Pod News be free for everyone.

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 No hidden sections or VIP areas for us.

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 We're very grateful to the team for your kind support.

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 And thank you.

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 You can become a supporter at podnews.net slash support.

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 And in podcast news...

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 Our philosophy at Supercast has always been that we succeed when

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 our creators succeed.

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 And a lot of the creators that we worked with trusted us well

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 before we deserved it.

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 That's Jason Tsui-hoy about Supercast,

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 which has been acquired by Red Seat Ventures.

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 We also hear from Siobhan McHugh.

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 If this pivot to video sloughs off all those really mediocre,

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 ordinary, not very riveting talk things,

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 they're welcome to video for that, as far as I'm concerned.

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 It might do us all a favour.

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 And you'll hear Sam telling us some unreliable trivia.

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 The Pod News Weekly review is available wherever you get your

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 podcasts

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 and on YouTube.

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 Americans Talk Australian Survivor has started its fourth season,

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 providing fans with immediate reactions to the hit reality show,

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 with three fresh episodes already released this week alone.

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 Hosts Rachel, Leah and Matt blend expert insight

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 with listener-driven discussion

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 to cover every blindside and alliance from the newest Australian

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 season.

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 And did you know that you can earn thousands of points and miles

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 without actually travelling to earn them?

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 And then you can use them for your own luxury travel,

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 or indeed for upgrades,

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 or even better, for a toaster.

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 You can get the most out of points and the loyalty game

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 with Frequent Miler on the air.

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 It's a podcast with Greg and Nick,

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 who debate the endless strategies in the points and miles world

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 to help you decide which are worth it.

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 And this podcast is sponsored by Co-Host.

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 Is your podcast audience truly growing?

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 Explore Co-Host's new listener metric

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 that reveals how many people are discovering your podcast

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 for the very first time.

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 Learn more about Co-Host.

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 There's a link in our show notes.

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 And we thank Co-Host and Quill for their support this month.

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 And that's the latest from our newsletter

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 to read all the stories and subscribe for free.

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 We're at podnews.net.