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 From our free daily newsletter, the latest from podnews.net with

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 co-host.

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 With all the excitement about video podcasting this week, you'd

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 be forgiven for thinking that podcast consumption is now video

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 first.

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 New US data released today by Triton Digital says that it isn't.

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 Only 7% of people exclusively watch podcasts. 80% of podcast

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 listeners both watch and listen.

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 The data is part of Triton Digital's 2025 podcast report, which

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 is a free download with registration.

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 Triton Digital's Omni Studio was a launch partner of Apple

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 Podcasts' new video service earlier this week.

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 Crooked Media podcasts will be shown on US news channel MS Now

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 in a new deal starting next weekend.

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 Saturdays at 9 o'clock Eastern, a specially produced show for

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 the news network will include clips of a number of Crooked's US

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 shows.

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 MS Now, of course, is what was once MSNBC.

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 The Ambys have announced that Kara Swisher will receive the

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 Governor's Award, recognizing meaningful contributions to the

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 growth of podcasting.

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 TPA will also posthumously honor Reggie Ossay with the Impact

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 Award, celebrating his lasting influence on cultural

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 storytelling and the evolution of the medium.

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 T-Mobile spent $5.9 million on podcast ads in January, according

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 to a new report from Magellan AI.

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 The top mover and shaker for podcast advertising was TurboTax's

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 owner Intuit, which spent $2.8 million.

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 We last covered Intuit in October 2024 when it wanted a section

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 of a podcast removed after questions highlighting its behavior.

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 In terms of that company, we're not really into it.

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 And the reason video podcasts matter is YouTube, says Ashley Hamer-Pritchard.

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 YouTube has an algorithm that puts your content in front of

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 people who've never heard of you.

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 And engagement tools that let you actually interact with your

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 audience.

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 Apple Podcasts has none of that.

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 In podcast news...

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 Apple is a big deal because they've got a lot of reach.

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 But unless creators start using HLS video, it doesn't matter

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 what we want, what we care about, what we're trying to push.

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 Transistor's Justin Jackson talks about Apple Podcasts and video.

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 How detailed do you want to go?

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 The PodNews Weekly Review, in its longest episode yet, looks at

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 all of the ramifications for the industry.

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 You'll find the PodNews Weekly Review wherever you get your

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 podcasts.

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 The Media Club with Matt Deegan covers, among other things,

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 Apple Podcasts and video this week,

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 with the Daily Mail's Jamie East, suggesting that there may not

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 be room for thousands of expensive video podcasts.

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 And An Architect's Perspective is a series aimed at architecture

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 lovers,

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 modern history enthusiasts, and anyone who's curious about why

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 and how a building came to be.

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 Sit back, relax, and step inside some of the 20th century's most

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 iconic modernist buildings.

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 And this is something that we don't normally put in the podcast,

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 but we will today, having a bad DAI.

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 It's an occasional feature highlighting where we can do better

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 in terms of how the ads work on podcasts.

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 And this is astonishing.

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 It's the latest episode of the Bill Simmons podcast, and I will

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 play this.

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 This question.

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 Are you picking the zero sugar cola that you actually prefer?

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 Or are you settling for the label that you think you prefer?

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 Hmm.

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 Go out and try Pepsi Zero Sugar today.

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 Let your taste decide.

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 This episode is brought to you by one of my favorites, Coca-Cola.

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 Every sip of Coca-Cola brings you closer to the excitement of

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 the FIFA World Cup 26.

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 You could win one of that.

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 Wow.

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 Pepsi followed directly by Coca-Cola, actually next to each

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 other.

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 Thank you for the awful announcing blog that picked that one up.

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 In the UK, it used to be illegal to have more than one ad for

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 the same product category in the same radio advertising break.

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 Pod News is edited by a man who once, that's me, who once had to

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 plan an entire day's advertising for a UK radio station with

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 pieces of paper strewn on the floor and writing in the ads for

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 car dealers in pencil.

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 But it turned out that even that archaic system was better than

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 Megaphone's scheduling tool.

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 And this podcast is sponsored by Co-Host.

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 Stop guessing what holds listener attention.

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 Co-Host's consumption metrics reveal where listeners stay

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 engaged, where they leave, and which episodes actually deliver

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 value.

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 Learn more about Co-Host.

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 There's a link in our show notes.

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 And that's the latest from our newsletter.

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 To read all the stories and subscribe for free, we're at podnews.net.