WEBVTT

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 From our free daily newsletter, the latest from podnews.net with

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 co-host.

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 Apple Podcasts launched support for video podcasts in the next

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 version of iOS.

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 Unlike Spotify or YouTube, your podcast host will continue to

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 host the video files

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 using HLS to deliver video in good quality.

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 But it only works with participating podcast hosts and Apple has

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 launched with just four.

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 For the first time, dynamic advertising will be available for

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 video podcasting.

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 Apple Podcasts will charge a per-impression fee for each dynamic

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 ad shown.

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 But the ads will be controlled by the podcast hosts and their ad

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 networks.

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 And all four launch partners, Acast, Art19, OmniStudio and

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 Simplecast, are also ad networks.

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 We've taken a long look at how the new service works

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 and we've posed plenty of questions to Apple and got plenty of

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 answers.

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 As well as playing with the new service hands-on and hearing

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 what others think.

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 There's lots more details at podnews.

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 You can find it at podnews.net or linked from our show notes

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 today.

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 Apple Podcasts does seem to have made a lot of changes to its

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 documentation about Apple Podcasts

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 and, yes, we do have an automated system checking that.

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 Show settings now explains how to tell if you can do video with

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 your existing podcast host.

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 A new availability table tells us that video podcasts won't be

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 available in mainland China.

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 How to publish video tells us about API keys and more about

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 analytics

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 and clarifies that paid subscriptions are audio only.

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 We also learn that video analytics aren't broken out by Apple.

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 There's also a page by Apple trying to sell you Apple's Final

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 Cut Pro as an editing tool.

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 How to shape up your podcast copy with Apple's AI.

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 And an app called Local Capture on iPad,

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 which apparently does a very good job of capturing video and

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 audio

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 during live calls on FaceTime or other apps.

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 Away from Apple Podcasts, PodRanker claims to have checked 128

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 episodes

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 to discover how much ads are in podcasts.

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 The median figure is 3.7%, which is about two minutes an hour.

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 13% had no ads at all.

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 The heaviest was 27.6% ads.

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 Those numbers are highly dependent on where podcasts are

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 downloaded from

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 and also how and many podcast ad systems won't supply ads to

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 automated requests,

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 especially those coming from server farms.

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 So we've asked them for more detail.

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 That data comes after we highlighted Magellan AI's report

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 that included an average ad load of 8.82.

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 We suggested that was seven minutes an hour.

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 It's actually closer to five,

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 but we've worked out a better way to math for next time.

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 And sorry.

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 Chris Stone writes about how he spent money on a new podcast

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 studio

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 for The New Statesman, a British magazine,

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 and then ripped it all out again to build a better one.

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 Learning from mistakes is always good.

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 See our previous story for more details.

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 Podcast One, which went on the NASDAQ in September 2023,

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 is looking to go private and apparently is hunting for a buyer.

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 According to Semaphore,

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 the share price is currently close to its best ever in the last

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 12 months at $2.86,

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 but on its first day, however, it ended at $4.39.

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 If you're wanting to advertise in Japan,

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 digital audio company Otonal has added a new service for

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 Japanese audio ad location.

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 The company says that word-for-word translation can easily overrun

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 15 or 30-second slots.

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 And David Green, the former host of Up First,

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 and now host of KCRW's left, right and centre,

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 suggests he sounds just like the AI-generated male voice used in

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 Notebook LM,

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 and has filed a lawsuit against Google claiming they stole his

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 voice.

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 Google says it's nonsense.

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 It's a professional actor, they say.

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 Well, let's have a listen to David Green.

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 Let's just both step back and just talk about this housing

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 question.

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 I mean, what do you both think is at stake here?

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 And let's hear the totally different Google Notebook LM.

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 Swaim is standing in the street watching them pack up this

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 little apartment to move to North Carolina.

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 He says that as he and his wife stood there behind the U-Haul,

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 they just, they just broke down crying.

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 Well, well.

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 And in podcast news, in No Lie with Brian Taylor-Cohen,

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 Barack Obama appears to say that aliens are real.

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 He's since issued a statement backtracking wildly.

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 And secondly, reacts to a recent video shared by Donald Trump.

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 It's a good example of how to get a podcast into the news cycle.

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 And in the latest episode of Conversations with Stephen Kamugasa,

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 the legendary refugee advocate, Lord Alf Dubbs,

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 delivers a powerful wake-up call.

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 At a time when government rhetoric in many countries labels

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 asylum seekers as invaders,

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 Dubbs reminds us that the heart of a nation isn't found in its

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 borders,

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 but in its people.

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 It's a hopeful, practical roadmap for how we can stay

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 compassionate

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 in a world that feels increasingly divided.

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 And this podcast is sponsored by Co-Host.

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 Stop guessing what holds listener attention.

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 Co-Host's consumption metrics reveal where listeners stay

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 engaged,

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 where they leave, and which episodes actually deliver value.

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 You can learn more about Co-Host.

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 There's a link in our show notes today.

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 And that's the latest from our newsletter.

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 To read all the stories and subscribe for free, we're at podnews.net.

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 you