WEBVTT 00:00:00.480 --> 00:00:04.280 From our free daily newsletter, the latest from podnews.net with 00:00:04.280 --> 00:00:05.400 Lean and Loaf. 00:00:05.400 --> 00:00:10.540 Perhaps video is the new gateway drug for podcasting. 00:00:10.540 --> 00:00:15.440 72% of new podcast listeners and 68% of long-time podcast 00:00:15.440 --> 00:00:16.340 listeners 00:00:16.340 --> 00:00:19.680 say that they've started listening to the audio-only version of 00:00:19.680 --> 00:00:20.260 a podcast 00:00:20.260 --> 00:00:22.860 after discovering its video version. 00:00:22.860 --> 00:00:26.000 That's according to data that Edison Research revealed earlier 00:00:26.000 --> 00:00:27.860 this week in The Evolving Ear. 00:00:27.860 --> 00:00:31.640 The company also says that video podcasts are now more popular 00:00:31.640 --> 00:00:33.420 than audio-only podcasts 00:00:33.420 --> 00:00:37.270 among new podcast consumers, though that popularity is based on 00:00:37.270 --> 00:00:38.300 number of people, 00:00:38.300 --> 00:00:40.380 not necessarily time spent. 00:00:40.380 --> 00:00:43.560 The research cautions us to be prepared for changes in 00:00:43.560 --> 00:00:44.600 consumption. 00:00:44.600 --> 00:00:48.480 Spotify says that sports podcast consumption goes wild on the 00:00:48.480 --> 00:00:50.180 run-up to the Super Bowl, 00:00:50.180 --> 00:00:54.940 172% above average last year on the lead-up to the game, 00:00:54.940 --> 00:01:01.020 but in fact the days after the game saw a 358% surge. 00:01:01.020 --> 00:01:03.840 You'd expect that also to be the case for other podcast 00:01:03.840 --> 00:01:05.060 platforms as well. 00:01:05.060 --> 00:01:09.900 Spotify's Brian Berner tells us that sports fandom doesn't start 00:01:09.900 --> 00:01:12.360 at kick-off or end at the final whistle anymore. 00:01:12.360 --> 00:01:15.670 It lives in the conversations that happened before and after the 00:01:15.670 --> 00:01:16.160 game. 00:01:16.160 --> 00:01:18.640 The Super Bowl is on February the 8th. 00:01:18.640 --> 00:01:23.320 By the way, Spotify coyly called it the big game in their email 00:01:23.320 --> 00:01:24.000 to us. 00:01:24.000 --> 00:01:27.160 For legal reasons, we're calling it the Super Bowl in our 00:01:27.160 --> 00:01:28.760 coverage because we can. 00:01:28.760 --> 00:01:32.120 But for your podcast, you might wish to check whether you too 00:01:32.120 --> 00:01:33.840 have to call it the big game. 00:01:33.840 --> 00:01:37.850 Apple released their financial results, posting an all-time 00:01:37.850 --> 00:01:38.860 quarterly record. 00:01:39.040 --> 00:01:42.350 Apple services, which includes the revenue from Apple Podcasts, 00:01:42.350 --> 00:01:46.780 reached a record of $30 billion, up 14% year on year. 00:01:46.780 --> 00:01:50.880 The company acquired an audio AI startup called Q.AI for $2 00:01:50.880 --> 00:01:54.120 billion for reasons that weren't disclosed. 00:01:54.800 --> 00:01:57.680 We believe in you, we're standing with you, and we're committed 00:01:57.680 --> 00:01:58.660 for the long haul. 00:01:58.660 --> 00:02:03.650 With those words, Ashley Flowers' AudioChuck has given a $1 00:02:03.650 --> 00:02:05.560 million grant to IYG, 00:02:05.560 --> 00:02:10.240 a support organisation for LGBTQ plus youth and young adults in 00:02:10.240 --> 00:02:11.220 Indiana. 00:02:11.220 --> 00:02:13.820 AudioChuck's based in Indianapolis. 00:02:13.820 --> 00:02:17.300 For the first time, Japan has a podcast festival. 00:02:17.300 --> 00:02:22.160 It'll take place on March the 14th and 15th in Akasaka in Tokyo. 00:02:22.760 --> 00:02:24.880 30,000 people are expected. 00:02:24.880 --> 00:02:29.180 35 live shows will be from major Japanese creators, including 00:02:29.180 --> 00:02:32.340 radio and TV broadcasters, and indie shows too. 00:02:32.340 --> 00:02:35.670 It's the first real example of the country treating podcasting 00:02:35.670 --> 00:02:38.120 as a mainstream platform in its own right. 00:02:38.120 --> 00:02:42.390 Independent podcasts are set to be available on the Radio France 00:02:42.390 --> 00:02:42.680 app, 00:02:42.680 --> 00:02:46.790 after a new agreement with the PIA, the Syndicate of Independent 00:02:46.790 --> 00:02:48.160 Audio Producers. 00:02:48.160 --> 00:02:51.800 Podcast inclusion, they say, is based on a principle of dual 00:02:51.800 --> 00:02:52.440 consent, 00:02:52.720 --> 00:02:54.820 studios put forward their programmes. 00:02:54.820 --> 00:02:58.720 Radio France retains full editorial control over the final 00:02:58.720 --> 00:02:59.740 selection. 00:02:59.740 --> 00:03:04.840 In signings today, Creator X has announced it'll represent the Ebro 00:03:04.840 --> 00:03:06.340 Laura Rosenberg show 00:03:06.340 --> 00:03:09.930 as the brand enters its next chapter of independent distribution 00:03:09.930 --> 00:03:11.160 and monetisation. 00:03:11.160 --> 00:03:15.520 And Libsyn is to represent Sean Carroll's mindscape that moves 00:03:15.520 --> 00:03:16.760 from Wondery. 00:03:17.640 --> 00:03:21.590 And in awards, the One World Media Awards closes for entries on 00:03:21.590 --> 00:03:23.100 February the 9th. 00:03:23.100 --> 00:03:26.420 The awards celebrate bold, authentic storytelling that spotlights 00:03:26.420 --> 00:03:30.120 under-reported stories and voices from the global south. 00:03:30.660 --> 00:03:34.960 And WNYC in Gothamist has been honoured with an Alfred I. DuPont 00:03:34.960 --> 00:03:38.460 Columbia University award for its investigation, 00:03:38.460 --> 00:03:42.760 which aired on WNYC's NYC Now local news podcast, 00:03:42.760 --> 00:03:46.860 of how an officer known as Champagne had been accused of abusing 00:03:46.860 --> 00:03:49.940 female inmates in Riker Island for years. 00:03:51.180 --> 00:03:54.680 In People News, Kat Jaffe from the House of Pod has published 00:03:54.680 --> 00:03:56.060 her last newsletter, 00:03:56.060 --> 00:03:58.860 which you can read from a link you'll find in our newsletter 00:03:58.860 --> 00:03:59.420 today. 00:03:59.420 --> 00:04:04.020 She details her work since 2017, supporting more than 2,000 00:04:04.020 --> 00:04:05.120 podcast producers 00:04:05.120 --> 00:04:07.400 and launching more than 50 new shows. 00:04:07.400 --> 00:04:11.580 And she goes into the changes since 2023 in the media industry 00:04:11.580 --> 00:04:13.700 that have slowed things back down again. 00:04:13.700 --> 00:04:18.920 And in podcast news today, indie podcast Mum-Believable with Sonia 00:04:18.920 --> 00:04:22.960 Beldom is celebrating attracting some major names to the podcast. 00:04:22.960 --> 00:04:26.140 The show chronicles her childhood growing up with a hilarious, 00:04:26.140 --> 00:04:29.760 loving and often mortifying neurodiverse mother. 00:04:30.360 --> 00:04:33.860 In the Pod News Weekly Review today, we talk to Wondercraft AI 00:04:33.860 --> 00:04:35.660 about their new video studio 00:04:35.660 --> 00:04:38.240 and look into Goalhanger's new investor. 00:04:38.240 --> 00:04:42.330 And Sam Sethi gets Jive Bunny and Bad Bunny confused with 00:04:42.330 --> 00:04:44.540 hilarious consequences. 00:04:44.540 --> 00:04:49.700 And This Could Work is new from LA-based creative agency Sailor. 00:04:49.700 --> 00:04:54.320 It's a podcast exploring big ideas, creative risk-taking and the 00:04:54.320 --> 00:04:57.760 people pushing culture and brands forward. 00:04:58.480 --> 00:05:01.100 And this podcast is sponsored by Lean and Loaf. 00:05:01.100 --> 00:05:03.860 Never edit podcast video again. 00:05:03.860 --> 00:05:05.520 Let Lean and Loaf do it. 00:05:05.520 --> 00:05:09.500 They're trusted by iHeart, Netflix, HBO and the top podcast 00:05:09.500 --> 00:05:11.620 personalities in the world. 00:05:11.620 --> 00:05:15.440 You can see what Lean and Loaf can do for you by clicking the 00:05:15.440 --> 00:05:17.600 link you'll find in our show notes. 00:05:17.600 --> 00:05:20.540 And we thank Lean and Loaf for their support this month. 00:05:20.540 --> 00:05:25.020 You can be a supporter too at podnews.net slash support. 00:05:25.500 --> 00:05:27.870 And that's the latest from our newsletter to read all the 00:05:27.870 --> 00:05:29.440 stories and subscribe for free. 00:05:29.440 --> 00:05:31.800 We're at podnews.net and keep listening.