From our free daily newsletter, the latest from podnews.net with
Beamly.
Measured by the cost of an hour of attention, producing video as
well as audio for your podcast costs 77% more than audio alone.
Producing video increases staffing levels by around 50% and
increases production costs 3.6 times.
But is video worth it? A new study from the Podcast Marketing
Academy with Lower Street, using data from more than 300
respondents, suggests that audio remains a powerful tool for
maintaining attention, but adding video can drive additional
consumption for both video and audio versions.
It's a helpful, detailed report worth your time. It's free and
linked from our newsletter today.
Facebook's Twitter-like clone Threads has announced that it's
testing support for linking to podcasts.
The test is rolling out with plans to support more platforms
soon because it appears that it only supports Spotify for now.
We'll link to some examples today, although you can link
anywhere anyway from Threads, so this tool currently only
appears to make it look prettier or no longer having to pin a
post to the top of your profile with your podcast in it.
But still, Threads apparently has 400 million monthly active
users, so prettier links are always nice.
TuneIn has been acquired by Canadian broadcaster Stingray for as
much as $175 million.
TuneIn maintains live radio and podcast databases used by
companies like Apple, Google and auto manufacturers,
but has made multiple layoffs over the past few years and
removed the ability for podcasters to submit new podcasts into
its database in February 2024.
A true crime podcast has led to a murder being solved and given
a family closure.
The American Nightmares podcast from Gamut Podcast Network and WTOP
News was credited by the family with helping to keep the case
alive.
Transistor has added another dozen free music tracks that any
podcaster can use for their intro music.
And if you're using Android but wondered what Apple Podcast is
showing for your transcript and what timed links it's picked out
for your show,
Apple Podcast Connect can now show you.
We've got an example today in our newsletter and details of how
to see it yourself.
In People News, Ross Tilley has started as podcast community
manager at Audio Always in Manchester.
He joins from a radio career at Bauer Media.
Liam Bateman has been appointed CTO at Digital Audio Advertising
Trade Desk Audio Ad Pro.
And in Dubai, Next Broadcast Media has announced a set of new
senior commercial appointments.
They include James Flint, who will lead commercial efforts
across the Americas in European markets.
He joins from MowPod.
And in podcast news dedicated to the wireless and telecom
industry, The Boon Of Wireless has joined B2B wireless tech
platform Wirelo.
Jon Horowitz will continue as host of the show.
It's for professionals across MVNO's 5G, wireless innovation and
telecom strategy.
Reality Life with Kate Casey has joined True Native Media's
exclusive roster for ad representation.
The Content Creator's Accountant knows whether you need to form
an LLC and how to pay yourself.
He knows the truth about tax deductions and write-offs and how
to grow a creator business without financial chaos.
It's a new weekly show launching soon from Ralph Estep Jr., who's
a licensed Delaware public accountant.
And this podcast is sponsored by Beamly.
You don't need more tools.
You need one that works.
Beamly provides podcast hosting, website, memberships and
products, all in one platform.
Get started today with Beamly.
There's a link in the show notes.
And that's the latest from our newsletter.
To read all the stories and subscribe for free, we're at podnews.net.