From our free daily newsletter, the latest from podnews.net with
Beamly.
Acast has released Podcast Pulse 2025, its second set of data
into global podcast listeners for the brands who wish to reach
them.
The report contains useful data for all of podcasting and useful
phrases to help explain our medium.
Podcasts are sought, not served is a favourite of ours.
Audio remains the main consumption channel for podcasts, the
company says, even though more people use video podcasts than
audio ones.
And more people consume the ads in podcasts than on other media,
including streaming music, YouTube and radio.
We've discovered that in Mac OS 26, released in mid-September,
the Apple Podcasts app got a brand new feature.
The same beautiful read-along transcript experience that's
existed for a while for iPhone and iPad.
The company supports 13 languages for transcripts these days.
They're automatically generated or you can supply your own.
We've updated our full FAQ about transcripts.
Everyone agrees that host-read ads work best on podcasts, but
they're hard to review for tone or accuracy without human beings
listening to every ad to compare them to the script or to
talking points.
One of the largest podcast ad platforms, Red Circle, has
launched Mic Check, an AI tool to give an instant quality check
for host-read ads before the ad even airs.
The company calls it a tool for scaling authenticity.
Bloomberg report that Netflix is in talks with iHeartMedia to
license its video podcasts for the platform.
Netflix requires the shows to be exclusive and pulled from
YouTube.
Podcast ad spend has risen by 26% year-on-year, according to
Magellan AI's quarterly benchmark report.
The number of brands using podcasting rose by 41% quarter-on-quarter,
although average ad load also rose as well.
They'll present a webinar on November the 18th at 12pm Eastern.
And the Age of Audio movie about podcasting has a new website
and your chance to see the film before anyone else.
The first 20 people to sign up for the mailing list will be able
to see the movie right now.
You can sign up with more details you'll find in our newsletter
at podnews.net.
And in podcast news, new from ABC Audio and 2020, The Hand in
the Window launches today.
The show unravels the case of a kidnapped woman in Ohio that
leads investigators down a harrowing path to a serial killer.
It's the latest from the team that brought you Devil in the
Desert and Bad Rap.
The Laurel, Gary and Mark Classic Conversations podcast is brand
new from the long-term Brisbane 4KQ breakfast hosts.
After 30 years, the team did some amazing interviews with some
of the biggest stars of music.
And now that 4KQ is no more, they've found the tapes for podcast
use instead.
Marking 250 years since her birth, Jane Austen's Paper Trail is
a series from The Conversation,
taking you on a journey through Jane Austen's life and times
with the help of the UK's top Austen experts.
Over six episodes, one focus on each novel, you'll visit a
scandal-filled bun shop in Bath,
go for a windswept walk across the seashore at Lime Regis and eavesdrop
at a glittering Regency ball
to find out more about the woman behind the novels.
And this podcast is sponsored by Beamly.
Stop giving platforms a cut.
Beamly lets you host your premium podcast, sell memberships and
take payments with 0% platform fees.
You own your content, your members and your income.
You can learn more about Beamly, there's a link in the show
notes.
And that's the latest from our newsletter.
To read all the stories and subscribe for free, we're at podnews.net.