From our daily newsletter, the latest from podnews.net with
Podcast Movement.
We start with an exclusive today.
A lawyer acting on behalf of Canadian broadcaster Radio-Canada
is threatening podcast apps that use its podcast feeds.
Our investigation today discovers that in the overly broad legal
threat,
the lawyer is confused about how podcasting works
and even who his client actually is.
Elsewhere today, host-read ad marketplace Gumball
has launched contextually relevant adaptive ads.
The tool considers the similarities between a show's audience
and brand's target buyer,
the specifics of the brand's ad copy,
and the content and tone of a particular episode
to create a script that captures the brand's requirements
while thematically matching the podcast episode it's being
inserted into.
Spotify for Creators will be unavailable for an hour or so next
Monday at 8am New York time.
If you host with them, you'll not be able to publish new shows
for 60 minutes or so.
It's time for the advertising industry to stop thinking in silos
and start thinking in moments.
Writing in Podnews today, Kym Treasure, founder and CEO of Audacia
Audio,
suggests that brands should embrace a cross-channel strategy
that follows listener behaviour.
The text of Acast CFO Emily Villate's keynote speech at the
podcast show has been published,
saying that video is expanding what open means for creators,
creators, and The Rock Fight,
a podcast for those in the outdoor and adventure sports industry
is to record live at Switchback Spring,
an outdoor industry gathering in Nashville, in Tennessee.
The podcast will cover everything happening at the event.
And thank you to Neal Veglio from Podknows Podcasting for becoming
our latest personal supporter.
Podknows produces a number of hit podcasts for small business and
corporate clients,
and he's one of the many people paying for Podnews
to keep this kind of journalism free for everyone.
And in podcast news, where the law of the land ends, the story
begins.
Pulitzer Prize-winning journalist Ian Urbina returns with a new
season of The Outlaw Ocean,
his riveting podcast anthology produced by CBC.
There are four new investigations from a high-risk reporting
trip to Libya,
where the team was held up at gunpoint,
to a groundbreaking three-parter on China, the undisputed
superpower of the seas.
You can listen to The Outlaw Ocean wherever you get your
podcasts.
And Real Crime with Adam Shand is brand new from PodShape this
week
with one of Australia's best-known crime reporters.
He'll go deep into Australia's most gripping current crime
stories and cold cases,
told through Adam's renowned storytelling and extensive on-the-ground
experience.
And this podcast is sponsored by Podcast Movement.
The 12th annual Podcast Movement is returning to Dallas, Texas,
uniting creators, industry experts, and professionals from
across the globe
for the podcast industry's premier event.
It's on August the 18th to the 21st.
And if you use the code PODNEWS, you'll save $75.
There's a link in the show notes today.
And that's the latest from our newsletter.
To read all the stories and subscribe for free, we're at podnews.net.