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The team from Apple Podcasts spoke at the podcast show yesterday,
the first ever time that Apple Podcasts has spoken at a podcast
event.
The talk by Jake Shapiro and Susie Warhurst was well-received by
the audience,
who learnt that 2024 was Apple Podcasts' best year ever for
listeners, hours and premium podcast subscribers.
The chimneys at the iconic Battersea power station where Apple's
UK operations are based
turned Apple Podcasts purple in celebration of the podcast
creator community this week.
Apple unveiled some data from one of Goalhanger's shows, the
rest is history,
and that show has 45,000 paying subscribers using Apple Podcasts,
and it was revealed that 57% of them are on the annual plan,
which is helpful for retention.
Tony Paster, the co-founder of Goalhanger, was quoted as saying
that the key advantage of Apple Podcasts subscriptions
is how seamless the experience is for listeners.
Apple Podcasts also shared the strength of UK podcasting, with
many UK shows also achieving top 10 chart positions
around the world, like Wondery and Novels' Kill List and Noises'
Sherlock Holmes.
Apple said that 88 of the top 100 UK shows are made in the UK.
And Apple Podcasts announced the latest additions to the Creators
We Love programme,
which includes five of the UK's most well-established podcasters.
Selected by the Apple Podcasts editorial team, the five shows
will be promoted both on and off the platform.
Well, it's nearly 20 years since podcasts first went into iTunes,
and Apple has been a good steward of open podcasting ever since.
Apple Podcasts has been criticised in the past for being overly
secretive,
but to see the Apple team being so open with creators at the
podcast show was refreshing and well-received by all,
and reinforced that Apple, of all of the big podcast platforms,
is podcasting's friend.
We hope to see more of that in the future.
Elsewhere, vPod, a new creative studio tool for video podcasting,
has been launched.
It can turn any space into a flexible production environment.
Spanish-language podcast platform Evux has published a monetisation
guide,
described as a practical handbook with tips, resources,
strategies and success stories
to help creators earn money from their podcast audience.
To date, the company says it's generated over €4 million in
income for creators.
Audion announced that the company works with a perfume company,
Lolita Lempicka,
on an immersive audio campaign working with media agency Place2Be
Media,
and CrowdNetwork is to launch its first female athlete-owned
podcast, Long Story Short, launches in June.
In People News, BBC Studios has made a number of new hires in
the audio division,
with three new genre-based creative directors.
And this podcast is sponsored by Red Circle.
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And that's the latest from our newsletter.
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