James Cridland: The latest from our daily newsletter are podnews.net with Magellan
AI.
People are spending 44% more time looking at Spotify's app than
last year.
Maya Prohovnik: The demand from podcast audiences for video is, I would say, undeniable
at this point.
James Cridland: ...says Spotify's Maya Prohovnik in an exclusive interview with a
Podnews Weekly Review today.
Maya Prohovnik: For almost all shows who have switched from audio to video, they're
making more total revenue.
James Cridland: ...she told us, and when questioned on claims earlier in the week
that creators lose features when they switch to video, she told
us,
Maya Prohovnik: I really think that's the wrong way to look at the big picture.
If you are already making video content or if you're thinking
about expanding to video, I think you're going to be thrilled by
the outcome of SPP.
James Cridland: Prohovnik also told us that Spotify is working to improve ad
measurement and third-party attribution.
Maya Prohovnik: We acknowledge that gap, we see it, we agree with the problem,
and so we're working on that.
James Cridland: Elsewhere, The Cut covers podcasts being made by tweens.
Most shows mentioned in the piece are video only on Cameo,
Instagram, TikTok, and YouTube.
Congratulations to Leo Laporte and all at This Week in Tech,
which celebrated its 20th anniversary on April the 17th.
Originally called Revenge of the Screensavers, we link to
episode one.
Today, it's a 56K MP3 Pro file weighing in at around 14 megabytes.
Audacy's Podcorn, now called Audacy Creator Lab, has been
accused by some podcast hosting companies of dirty tactics.
Podcorn partnered with a number of podcast hosting companies to
offer monetization options for their customers.
But when the company rebranded to Odyssey Creator Lab and added
a free podcast hosting service themselves,
Audacy emailed those customers directly, encouraging them to
switch hosting company.
A cautionary warning to anyone to insist on non-solicitation
clauses when setting up partnerships, perhaps.
Audacy tells Podnews in part the suggestion of anything
improper is absurd.
We have their full statement in our newsletter.
It was Headliner's seventh birthday last week.
1.5 million podcasters in 193 countries have used Headliner
since it launched.
And Quill has written about the art of subtle branding in
branded podcasts.
And in podcast news, The Way We Were has hit episode 100, and
they're celebrating with comedy icon Paul F. Tompkins
and his brilliant wife, actor and podcaster Janie Haddad.
For nearly two years, the show has been gleefully digging
through the glamorous rubble of celebrity breakups,
from the tragic to the tawdry.
But this time it's something new, welcoming a real-life couple
to the sofa to share their own take on love, loss and everything
in between.
It's funny, honest and occasionally chaotic.
Why is Amy in the Bath?
is the first and only cinematic bathing podcast.
Three years ago, two journalists asked a silly question, why
does Amy Adams do so many bathtub scenes?
Backed by a data set of 2,000 films from 1927 to 2025 and
interviews with scholars,
this is the not-so-silly story of how wellness, nostalgia and
the eradication of the middle class
conspired to make the bathtub a dominating visual in 21st-century
pop culture.
Small Town Dicks returns for its 16th season today.
The show, hosted by Yardley Smith, features identical twin
detectives Dan and Dave
and acclaimed cold case investigator Paul Hulls.
It kicks off with a gripping two-part episode featuring a high-profile
cold case that Paul helped solve.
And in the Pod News Weekly review this week, a full interview
with Maya Prohovnik of Spotify,
John Spurlock, who has architected a way for podcast apps to
report playback activity,
and Dino Sophos, about the CrossWires Festival.
You'll find the Podnews Weekly review wherever you get your
podcasts.
And this podcast is sponsored by Magellan AI.
Find out why CBC relies on Magellan AI for pod-to-pod attribution.
Measure podcast growth with Magellan AI.
There's a link in the show notes today.
And that's the latest from our newsletter.
To read all the stories and to subscribe for free, we're at podnews.net.