The latest from our daily newsletter at podnews.net with Magellan
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Women's podcast listenership has tripled in 10 years according
to the Women's Audio Report
released by Edison Research and SiriusXM Media.
45% of all women in the US, that's 60 million, are monthly
listeners
and 52% consume podcasts in some form, whether listening or
watching.
Sounds Profitable's Tom Webster is hosting a free webinar today
at 2pm Eastern
examining ad-supported podcasting compared to other ad-supported
media.
It's the largest cross-platform study of its kind
and is the first to isolate the audio for ad-supported podcasts,
which is different to the overall podcast audience.
Acast has announced an exclusive global podcast deal with The
Athletic.
The Athletic is currently the number 8 podcaster in PodTrack
and its premium sports podcasts will be monetised across audio
and video.
If you're a podcaster, you're also an influencer.
Congratulations!
But what's the best way to be transparent and authentic in the
things you promote?
A new podcast from BBB National Programs called Beyond the Influence
is newly launched
with tips and information about how to do it right.
In Australia, the podcast ranker for March was released.
The Australian Broadcasting Corporation, the ABC, broke 3
million listeners for the first time
and has more titles in the top 200 than anyone else.
Nine Podcast Network is now number 4 above Nova Entertainment
and Mammamia
and the Mel Robbins podcast continues as the number 1 show in
the country.
Independent podcast app Pocket Casts now, it seems, supports the
podcast funding feature
in the new podcast namespace.
It allows podcasters to link directly to pages that will help
them earn money.
The feature is supported by a large variety of podcast hosting
companies
including Buzzsprout, Blueberry, Captivate, RSS.com, Transistor
and many others
and Podnews podcast pages also support it as well.
And Descript's transcription tool has a known bug that means it's
missing
transcribing large chunks of audio, making the tool unusable for
its main purpose.
One power user, a radio broadcaster in the UK, is so frustrated
he's started publicly tweeting Andrew Mason directly for a
refund.
He's yet to get one.
We're curious how many other podcasters are suffering from this
known bug.
And in podcast news, Pride Daily, the world's only daily LGBTQ
plus news podcast,
is 18 months old today.
Launched in October 2023, Pride Daily has published well over
400 editions
and enjoyed endorsements from Acast and Pocket Casts.
More people are thinking of living outside of their passport
country.
The conversations in GeoPats podcast took place between 2017 and
2024,
but they feel more relevant today for some reason.
So from this month, all GeoPats episodes are being reposted on a
weekly basis
for conversations with long-term expats about what grounded them
in their other places in the world.
As YouTube and Spotify blur the lines between podcasts and video,
Once a Podcast, The Revolution Redefined has been released.
It's a three-part series exploring the identity crisis,
evolution and future of podcasting.
There are insights from over 30 industry pioneers, including Ira
Glass, Guy Raz,
Adam Carolla and Leo Laporte and me.
And the series examines the tug of war shaping its future.
If we don't act now, will podcasting lose what made it
revolutionary?
And this podcast is sponsored by Magellan AI.
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And that's the latest from our newsletter.
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