The latest from our daily newsletter at podnews.net with Magellan
AI.
Audion has launched Sense, an AI-powered tool designed to give
pre-campaign analysis of ad
creative, helping advertisers achieve more effective digital
audio advertising spots
before they run. It's been trained with more than 3,000 audio
campaigns.
Audioboom published its quarter one, 25 financial results. EBITDA
profit is up 10 times year on year.
The company says it's on pace to deliver record revenue of $80
million this year.
Stephen Goldstein published his write-up of his view from the
top panel at Evolutions in Chicago.
Podcasting isn't breaking, he says. It's bending. The word video
is mentioned 17 times.
It's easier to sell advertising if you've done your homework
first, and Magellan AI has published
a case study of how Gamut Podcast Network turned market
intelligence into a growth engine with
Magellan AI's tools. We'll link to that today from our show
notes and our newsletter at podnews.net.
Podscribe has launched new features featuring verified household-level
data from TransUnion.
Podcasters can now see details of their audience across more
than 560 segments,
including occupation and parental status. And reverse-searching
podcasts by verified audience
traits so you can find the podcasts most listened to by people
with pets, for example.
Where do you find new talent for podcasting? For the award-winning
production company Whistledown,
it was just sitting on the northern line of London Underground,
listening to three people
having a chat. The result? The Power Sisters podcast with seven
episodes so far. Episode zero
tells how they met. Nominations for the 2025 Quill Podcast
Awards are now open. The awards have been
running since 2021, celebrating the achievements of podcasters
and podcast companies. The podcast show
London has just added the first 150 names to its speaker lineup.
I'm also speaking. If you use the code
podnews10, you'll save money on selected passes. In the UK, the
nominees of the Arias were announced. The
Audio and Radio Industry Awards will take place on May the 14th.
And websites for podcasts. W4P has been
launched by Canadian company Podcast Branding. The service
provides podcasters with professionally
designed WordPress websites that they own rather than pay a
perpetual subscription model for. Self-ownership
is important, but those websites based on a template cost more
than $3,400 in the first year, and they don't
include ongoing hosting. And thank you to the Gamut Podcast
Network for becoming our latest silver
supporter. It's people like Gamut, which launched at the end of
last month, that keep pod news free and
available for everyone. You can join Gamut and become a pod news
supporter if you get value from
what we do. In people news, Carrie Brody has been hired as VP of
podcast development at Higher Ground,
the company founded by President Barack Obama and Michelle Obama.
She was at Pushkin Industries.
Carrie, obviously, not Michelle. And in podcast news, the new
podcast from Meghan, Duchess of Sussex,
has launched Confessions of a Female Founder with Meghan. It's a
Lemonada production. And in the first
episode, Meghan speaks with her close friend, Whitney Wolf Hurd,
best known for creating the dating app
Bumble. The two discuss the pressures of launching a business
and what it's like doing it in the public eye.
Also, Climbing the Walls is a new limited series investigative
podcast exploring why women weren't
diagnosed with ADHD for so long. Gig Gap, the working musicians
podcast this week, features Dave Hamilton
sitting down with Joe Travers, who's drummer for Duran Duran and
Guardian of Frank Zappa's treasure trove.
And Building Better CMOs is a podcast about what marketing
leaders get wrong and how they can get
smarter and stronger. Past guests have included A-list CMOs from
companies like Uber, Coca-Cola,
AT&T, GE, and Adobe. And this year, full video interviews are
also available on YouTube.
And this podcast is sponsored by Magellan AI. Host-read, Programmatic,
or Run of Network.
See how top advertisers allocate their podcast budgets with Magellan
AI's spend analysis.
Track competitive spend now with Magellan AI. There's a link in
the show notes.
And that's the latest from our newsletter to read all the
stories and subscribe for free.
We're at podnews.net.