From Chicago, the latest from our daily newsletter at podnews.net
with Magellan AI.
Audio is still healthy and thriving, according to Amplifi Media
and Coleman Insights,
but video is more important than ever.
Speaking at Evolutions in Chicago, Stephen Goldstein and Jay Nachlis
revealed that 77%
of podcast consumers are consuming both audio and video.
If we thought that Gen Z was leading the way, and they were the
ones primarily using YouTube,
this dispels that.
Most people, just about everybody, is some combination of audio
and video.
We've an interview in the Podnews Weekly Review this week from
Evolutions.
Nick Viall has renewed his sales agreement with Libsyn Ads.
He'd signed with AdvertiseCast, which is now called Libsyn Ads,
in February 2023,
after Kast Media's bankruptcy. Writing in Soundbite, Ashley Carman
suggests that the near
four-year deal with Libsyn Ads is worth between $20 and $30
million.
As covered yesterday, Oxford Road published its white paper
containing the definition of podcasting,
including a study of consumers.
The study reveals that 72% of US podcast listeners now define
the traditionally audio-only medium
as being inexorably linked to video.
And what's more, it says 52% say that videos of people
discussing topics available only on YouTube
still qualify as podcasts, even without an audio-only component.
The new iOS 18.4 podcast widgets appraised by 9to5Mac.
We link to that today.
The Independent Podcast Awards are open for entry.
And the organisers have announced a new event, the Independent
Podcast Forum,
a one-day event for indie creators.
The awards attracted more than 400 entries last year.
We're a partner.
Lava for Good renewed its partnership with iHeart Podcast.
The announcement includes an expansion of its slate.
Edison Research will publish the Women's Audio Report with SiriusXM
Media
in a two-part webinar series in April.
The report examines women's audio consumption behaviours,
including listener demographics, content preferences, discovery
habits, and advertising engagement.
iHeart Podcast is to launch a slate of podcasts in Asia.
In addition to producing original podcast content in Asia,
this new partnership will also focus on extending the reach of iHeart
Podcast's current catalogue
of 800 or more shows across the region.
German podcast company Podigee has launched a new AI-powered
analytics tool.
By asking natural language questions, creators can tap into real-time
personalised analytics.
And Roma Tre University in Italy is hosting the first European
conference dedicated to podcasting
as a tool for research, education, and information.
The event, which is entitled Knowledge in Your Ears,
will take place in Rome on April the 10th to the 11th, working
with the WePod project.
In People News, Emmy Award-winning sound professional Arno
Stefanian has joined 4 Feet Studios Advisory Board,
and Casey Spivey has been named VP of Podcast Operations for
Pioneer.
And in podcast news, with Airwave, every minute of MinuteEarth
delves deep into a science question
you might not even know you had.
But once you hear the answer, you'll want to hear it with
everyone you know.
Yesterday, why malaria isn't just a tropical disease.
MinuteEarth is from Airwave, and we thank them for their support
over the last couple of months.
The Chuck Toddcast is back after the anchor left NBC News in
early February.
The relaunched version is a daily hour-long show, highlighting
the benefits of media personalities
naming shows with their names, since it strengthens their
negotiation to retain that show if they leave.
Maybe we should change this name to Pod News with James Cridland.
What do you think?
The Glass Cannon podcast has joined Realm for distribution and ad
sales representation.
The actual play RPG podcast first launched in 2015.
AdWit, the audio drama writer's independent toolkit, is back for
a third season.
It's hosted by Sarah Golding and Lindsay Harris-Friel,
and the show analyzes what fiction podcast writers want,
and digs deeper into the craft of writing audio drama.
And this podcast is sponsored by Magellan AI.
No more manual outreach.
Scale podcast ad buys with instant intro from Magellan AI.
Get connected faster.
There's a link in the show notes.
And that's the latest from our newsletter.
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