From Chicago, the latest from our daily newsletter at podnews.net
with Magellan AI.
The Podnews report card results for 2025 were released on stage
at Evolutions
with comments and scores by creators about the podcast platforms
we all use.
YouTube scored significantly higher for all categories,
though creators expressed concern about walled gardens
and about perceived complication getting listed.
Apple continued to be creators' favourite platform
though in the apps category the independent podcast app Pocket
Casts was number two.
We've published the full results.
You'll find them linked from our show notes and our newsletter
at podnews.net.
What is a podcast?
Dan Granger spoke at Evolutions, offering a new definition for
podcasting.
The stakes are nothing less than the sustainability of the
entire channel, he said.
The company has published a white paper for download
and, in the media roundtable, a three-part documentary
that traces the evolution of podcasting from pirate radio routes
Spotify announced a number of changes and enhancements to
advertising on its platform.
It's launched a new programmatic offering called Spotify Ad
Exchange
and a new AI ad creator tool dubbed Spotify Gen AI Ads.
Their launch notes contain a number of stats about how Spotify
is working.
Podcasting is the highest earning category on Patreon with 6.7
million memberships, the company says,
announcing a new podcast network partnership program, launching
with Sony Music and Wondery.
Shows will offer exclusive media and fan experiences and Patreon
will host premium audio.
Triton Digital is to expand its U.S. podcast ranker to include
all publishers.
There will be a quarterly ranking of the podcasts with the most
listeners based on a survey
and that additional ranker will also give audience profiles.
Magellan AI's spend analysis now includes estimated podcast ad
spend broken out by format,
programmatic, run of network or host-read ads, which will enable
smarter planning.
Google has announced a new feature for Notebook LM, which adds
sources of information from across the web.
And podcast hosting company CoHost has achieved version 2.2 of
the IAB podcast measurement guidelines.
Ausha, Podigee and PRX are still outside the annual recertification
window.
Congratulations to Libsyn's Rob Walch,
who said yesterday that he'd been working in podcasting full-time
for 20 years as of this week.
And in podcast news, This Guy Sucked is a brand new history
podcast from Multitude,
by haters, for haters.
No historically significant dead person is safe,
and every episode proves that the best part of understanding the
past is criticising it.
Samuel Cummings, an American small arms dealer, is the subject
of the latest show,
Who's a Guy Who Sucked?
And with Airwave, Motley Fool Money is a daily podcast for stock
investors with foolish advice every day.
Yesterday's edition looked at tariffs and Tesla.
The podcast has been with Airwave since November 2023, and we
thank them for their support this month.
And this podcast is sponsored by Magellan AI.
Don't get downloads, get repeat listeners.
Measure promo impact with pod-to-pod attribution.
Measure repeat listeners with Magellan AI.
There's a link in the show notes.
And that's the latest from our newsletter.
To read all the stories and subscribe for free, we're at podnews.net.