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Michelle Obama and her brother Craig Robinson appeared on stage
yesterday at South by Southwest
to record a live episode of their newly launched podcast IMO.
They appeared at the Austin Convention Center with Dr. Laurie
Santos,
psychology professor and host of The Happiness Lab.
South by Southwest had a renewed focus on podcasting this year.
Jar Audio and Sounds Profitable covered the power of branded
podcasts
in a webinar and freely downloadable study.
43% of Americans aged over 18 would likely listen to a podcast
about a favourite brand or product, the story says.
911 Podcasts has exclusively revealed the cast
for the second season of sci-fi thriller podcast Cascadia.
We'll link to that today from our show notes and our newsletter
at podnews.net.
Meghan, Duchess of Sussex, has announced a new podcast with Lemonada
Media.
Confessions of a Female Founder is its name and it features
Meghan having candid chats with female founders
and friends who open up about the success, struggles and never-before-told
stories that took many of them
from starting a company to selling it.
Spotify has removed some podcast episodes by Andrew Tate from
its platform.
Spotify says the content was removed because it violated its
policies and his content has already been removed by YouTube and
TikTok.
Tate is a self-described misogynist and faces charges of human
trafficking of minors, rape and money laundering, which he denies.
He's a long-time friend of Donald Trump Jr.
And was allowed to return to the U.S. after the change in
administration.
Goalhanger has announced its first new show of 2025.
Journey Through Time is a new history title from the company,
uncovering the overlooked, forgotten and untold sides of history.
From hidden stories to new angles on events we thought we knew.
It starts on March the 20th.
Audacy terminated 300 employees last week.
It's emerged.
Dynamic audio publisher Spooler has released an audio crossword
game called Lynx.
It's built by the company's interactive audio publishing
platform called Dialog.
Spooler is also experimenting with location-aware audio and
working with a number of automotive brands.
Pinwheel, a new branded podcast consultancy agency, has launched.
It's a new brand from Orderly, designed specifically for chat
casts and interview-driven content.
And Tom Webster wrote a piece in Sounds Profitable, suggesting
three focused user benefits for podcast apps.
And suggesting that the podcasting 2.0 approach hasn't been
firmly seated in improving the listener experience.
Well, in response, Matt Medeiros criticized Webster's commentary,
saying that open source frameworks and tools were too important
to surrender to corporate closed platforms.
He made those comments on a YouTube video.
And in podcast news, in the Organizedpreneurs podcast launchpad
this week, you'll walk through a four-part system to help you
streamline your podcasting process.
Plan, produce, publish and promote.
If you've ever struggled with keeping up with your podcast, felt
overwhelmed by editing, or just wish there was a system to make
it all easier, it's for you.
QCode's science fiction series, A Better Paradise, is to be
turned into a book.
It's been announced the novel is planned for publication in fall
2025, and will be the first release from Hauser's new Absurd
Ventures imprint, in partnership with Simon & Schuster Distribution.
It'll be called, of course, A Better Paradise.
And...
It doesn't matter who the client is or what the type of project
is, there needs to be some strategy around YouTube.
YouTube needs to be part of the story, no matter what.
In the Podnews Weekly Review this week, we talk with Annalise Nielsen
from Pacific Content and Lower Street about using YouTube in
podcasts, the power of live shows, and women in the industry.
We also cover the week's news, and the full interview with Annalise
drops next Monday.
And this podcast is sponsored by Co-Host.
Discover what drives podcast downloads with Co-Host's Tracking
Links, a chartable smart link alternative.
Trusted by leading creators, brands, and agencies, you can sign
up for a free seven-day trial of Co-Host's Tracking Links today.
There's a link in the show notes.
And that's the latest from our newsletter.
To read all the stories and subscribe for free, we're at podnews.net.