The latest from our daily newsletter at podnews.net with CoHost.
How much can you earn by switching your podcast to Spotify's new
video podcast partner program?
One company did and actually lost nearly $1,000 in January after
switching to Spotify video,
Amanda McLaughlin posts on LinkedIn.
To use video on Spotify, she explains, publishers need to agree
for their RSS feed to be replaced by a Spotify-hosted video file,
which is used even if listeners only consume the audio track.
So one show lost more than half its revenue because it was
unable to sell dynamic audio ads to Spotify listeners.
The Spotify partner program is, she concludes, an untested
program with secretive math.
"The risk just isn't worth it."
An exclusive for you today, the Podcast Show London has
announced its partners for the show,
including Podnews and a first set of speakers.
In the release, they also announce an initial set of sessions
for the event.
We'll be there.
You can use code PODNEWS10 to save money on selected passes so
you can be there too.
Evergreen has launched Evergreen Now, a free ad-supported
streaming television channel.
The channel includes independent films, award-winning podcasts
and live sports and is available on platforms including Apple,
Android, Roku and more.
What's a podcast on YouTube?
Whatever YouTube wants it to be, it turns out.
There's a page on YouTube which we linked to today which says,
sometimes YouTube may automatically classify a playlist as a
podcast.
If this is incorrect or if you don't want the playlist to be set
as a podcast, blah, blah, blah.
Well, one Podnews reader tells us that one way YouTube appears
to set a show as a podcast is if the creator uses the word
podcast in the title.
Anyway, if that's happened to you, hit reply to let us know.
And maybe that explains the one billion viewers figure.
Auddia, which launched a podcast app that would strip all the ads
out of shows without a publisher's permission,
is to present at South by Southwest in a session called Podcast
Apps Need to Step It Up.
It earned no revenue at all in the first nine months of 2024,
according to its own accounts,
and warned in November that it was running out of money.
The presentation will outline how the company views the podcast
industry's financial landscape.
Congratulations to iHeart's Spreaker, Voxnest, and Triton Digital,
as well as Audiorella,
who all achieved IAB Podcast Measurement Guideline version 2.2
compliance today.
iHeart's Omny Studio gained that certification at the end of last
month.
That means that IAB certification is now up to date for all
major participating podcast hosts.
Spotify for Creators stopped participating in April 2024,
though Spotify's enterprise host Megaphone recertified in August.
In New Zealand, Dom Harvey has re-signed with Acast.
The award-winning show, launched in 2022, has achieved 4.4
million downloads.
And thank you to Goalhanger, the UK's largest independent
podcast producer,
who became a PodNews supporter this week.
We're a listener to at least two of their shows.
Goalhanger and other supporters pay for PodNews to make sure it's
free for everybody,
and you can become a supporter as well at podnews.net slash
Patreon.
And thank you.
And sorry we're late today.
We've had a long power cut today with a tropical cyclone on the
way.
Brilliant.
Wish us luck.
And in podcast news, Tickets to Travel is the podcast for the
business of travel experiences.
And his latest episode looks at the world of music tourism, ticketing,
innovation and festival travel with Bobby Blast,
who's a DJ, global music curator and the visionary behind BlastFest,
the West Coast's premier Afrobeats festival.
Also this week on Oddly Specific, Meredith Lynch and Blakely
Thornton unpack Kim Kardashian's impact on criminal justice
reform.
From Keeping Up with the Kardashians to the Trump administration's
new pardon czar,
this episode explores how celebrity advocacy can reshape
perceptions of justice.
This podcast is sponsored by Co-Host.
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There's a link in the show notes.
And that's the latest from our newsletter.
To read all the stories and subscribe for free, we're at podnews.net.