From Brisbane Airport, the latest from our daily newsletter at
podnews.net with Riverside.
Americans listen to audio for almost four hours every day, and
almost one in five hours
listening to ad-supported audio is listening to a podcast. The
data is released by Nielsen
today in the company's 2024 quarterly audio report, including
data from Edison Research.
Commercial radio gets a 67% share of ad-supported audio. For
those aged 18 to 34, podcasts are even
more popular, taking up almost a third of all time spent
listening to ad-supported audio. Positive
numbers, but ones that show how much growth is possible. 48% of
18 to 34s in Australia are
listening to podcasts every month, according to new data, and
podcast listeners are listening to
more shows. The 2024 Australian podcast report was released
today, released by Australian commercial
radio industry body Commercial Radio and Audio. The report,
though, needs to be read with caution,
because it relies heavily on data from the Triton Digital
Podcast Ranker, which only lists participating
publishers. One claim in the press release, quoted by Lizzie
Young, CRA's CEO, is that 63% of podcasts
are achieving more than 100,000 average monthly downloads. And
that simply isn't true. Based on
our analysis, this number comes from the top 200 participating
shows in the ranker, where, for
example, in December, 139 of the 200 listed shows achieved more
than 100,000 downloads, which is about
70%. Most podcasts will achieve significantly less than this.
And additionally, the report claims that
total average monthly listeners in 2024 increased 8.5% year on
year, but those are numbers for
participating publishers. And as the small print notes, numbers
will increase as new publishers
join. The ABC joined in December 2023. The CRA weren't able to
respond to us by press time. Other
Australian data includes the Deadset Studios Pod Poll 2024,
released in September.
Mowpod Charts is a new replacement to Chartable's chart ranking
tool, forever free. The tool contains
historic data, email notifications, and doesn't require an
account. The Chris Voss show, which is
the top 1% most popular show, apparently, did 655 shows in 2023.
He seems busy, and looking at the
transcripts of recent shows, he's very good at selling whatever
his guests come on to talk about. But what you
wouldn't know as a listener is that many of his guests are
paying to appear. Voss tells us that he
does accept advertising, but that the fees to appear on the show
are proprietary and private, and denies a
LinkedIn post from Daniel Hall, claiming a charge of $1,000.
Most podcasts sell ads, and we are no
different. We are a non-story, he tells us. But listeners aren't
told in the audio that guests have
paid to appear, as the FTC requires. Voss added in his response
to us that he was planning to buy
advertising in Podnews, which is nice, but we're unsure why
that was relevant.
Audacy's Podcorn has some helpful advice, which we link to
today.
Podscribe is now more accurately working out a podcast's
audience by combining two sets of data.
The double-device graph now matches 85% of US households and
adds more detailed segmentation.
Blubrry is now giving free podcast hosting for teachers and
educators. All pro-hosting plans
with Blubrry are now free for educators. And Medicast. SNL had
another skit on podcasting last
week. Don't go getting any ideas. And thank you to Cloud10 for
becoming a new gold supporter this week,
one of the US's largest podcast networks with millions of
downloads a month. The company has
more than 100 top-ranked podcasts. Companies like Cloud10 pay
for Podnews so everyone can access our
journalism, and so we can ask difficult questions of people who
were going to buy advertising with us.
You can support us at podnews.net slash Patreon. In people news,
Jay Shaler is to be the new executive
producer of NPR's Up First and Morning Edition. He joins from
CBS Evening News. And Fiona Hanlon has
been hired as managing director of the UK's podcast production
company, Persefonica. She'd worked for the BBC
for 17 years. And in podcast news, the Sound Off podcast this
week has me as a guest. Matt Cundill
talks about many things, both radio and podcasts, especially my
changing feelings about podcasting
2.0 and the shift to video. And why has period pain been
dismissed for so long? Launching today,
Cramps pulls back the curtain on one of medicine's most
overlooked mysteries. Hosted by Kate Helen Downey,
this investigative series blends science, storytelling, and dark
humour to explore the medical, economic,
and cultural impact of menstrual pain and why so many people are
still suffering in silence.
And this podcast is sponsored by Riverside. Create studio
quality recordings, edit in seconds, and repurpose
effortlessly, all with Riverside's latest updates. Trusted by
top podcasters and brands like Tim Ferriss,
Ali Abdaal, and Spotify. It's their go-to creation platform. You
can try Riverside today and grow your podcast.
There's a link in the show notes today. And that's the latest
from our newsletter. To read all the
stories and subscribe for free, we're at podnews.net.