The latest from podnews.net with Central Talent Booking.
Transform your podcast guest line-up.
There are more listeners than ever to podcasts in the US.
According to new data, the Triton
Digital 2024 US Podcast Report also suggests that YouTube
continues to be the most preferred
platform for 33% of all podcast listeners, while Apple Podcasts
has slumped to a new
low, preferred by just 12.2%. The data, which is a free download,
also contains more detail
about the US podcast ranker. Video podcasts are not equally
sensible and beneficial for
all podcasts. A group of German podcast marketers and publishers
have worked together to produce
a white paper explaining the benefits of audio-only podcasts. Advantages
include better distribution
monetization, and audio podcasts have a 150% higher listen-through
rate than video podcasts.
There have been a number of layoffs at SiriusXM impacting the
podcast teams and Earwolf. Podnews
understands that 100 roles were impacted, representing 2% of the
workforce, along with a number of changes
people who are in a number of ways in the company. The CEO,
Jennifer Wits, calls it a profoundly challenging
day. One of those included is Amelia Chapalo, who was executive
producer at Earwolf.
Commuters listening to your podcasts are valuable. According to
new research from Acast, podcast listeners who
listen to and from work are 22% more focused, 10% more likely to
engage with ads, and 15% more likely to
consider podcast time an essential part of their day. And nearly
half of weekly podcast listeners tune in
while commuting.
As the US looks north and the country searches for a new Prime
Minister, Pod the North has seven podcast
recommendations for Canadian listeners to help keep them
informed and connected. We link to those today.
Noiser has a flashy new website, CEO Pascal Hughes tells us. We
like the crisp monochrome logos for
each podcast, which are then built into the artwork and
accompanying information for each. And Pod Too has
added the podcast index live item tag, allowing live podcasting,
and has introduced a way for its radio
clients to achieve greater control over release dates and times
for its podcasts. And thank you to
Gee Padilla from Geenius Media for becoming our latest personal
supporter. Ad sales isn't rocket science.
Genius Media is taking care of the ad sales stuff so you can
take care of the fun stuff. And now they're
helping pay for Podnews to keep it free and open for everyone.
We're really grateful to all our personal
supporters for their kind support and you can be like them and
become a supporter at podnews.net/patreon.
And in podcast news on the latest episode of NPR's
thrillingly exciting how to do everything
podcast, hosts Ian Chillag and Mike Danforth asked listeners to
email if they yawned after a segment on
the contagiousness of yawning.
I want to see the furthest away yawn that we are personally
responsible for.
Oh, we can map it out.
Yeah, we'll do a yawn map.
And we can create a global yawn map.
Well, it turns out that they got responses from all over the
world. Everywhere from Charlotte, North Carolina
to Buenos Aires, Argentina to Auckland, New Zealand.
The Jamie O and Mason Ho Show has signed a multi-year advertising
agreement with Libsyn Ads. It's hosted by
legendary surfers. How did gambling make its way from an illegal
backroom operation to a state-run
multi-billion dollar industry? Scratch and Win from GBH News
covers the rise of America's most successful
state lottery and whether the state should be in that business
at all. It's hosted and produced by
Ian Coss, who also joins the GBH team. College holds a mythic
place in American culture with its manicured
quads, bustling lecture halls and football rivalries, but there's
rather more than that.
Campus Files is new from Odyssey Today, an original weekly
podcast series exploring college scandals,
from the most famous to the little known, both historical and
contemporary.
And how did the transatlantic folk duo Sons of Town Hall get
started?
In Mad Men Across the Water, we learn of the outlandish
adventures behind each track on the
duo's forthcoming album with a podcast from, um, the 1900s. It's
like Dolly Parton's America
shared a tour bus with Welcome to Night Vale and Iron and Wine,
we're told. The first episode is out now.
And this podcast is sponsored by Central Talent Booking.
Transform your podcast guest lineup with
Central Talent Booking. They deliver top tier guests like
celebrities, influencers, thought leaders,
and compelling experts to elevate your podcast. You can discover
more. There's a link in the show notes
today, and that's the latest from our newsletter. To read all
the stories and subscribe for free, we're at podnews.net.