James Cridland: The latest from podnews.net with Central Talent Booking, the
guests your podcast needs.
We start with an exclusive today from New Zealand.
The Between Two Beers podcast, which is New Zealand's most
popular long-form interview podcast,
has signed a multi-year deal with Acast.
The partnership will include ad and sponsorship opportunities on
the audio podcast, video podcast and associated social channels.
The show was previously with NZME.
Reasons to be cheerful at Signal Hill Insights, Paul Riismandel
is optimistic about podcasting in 2025 in a blog we link to
today,
pointing out that much has changed in the 10 years since Serial.
Not least, there's a three and a half times better chance of
finding an audience in 2025 than there was in 2014.
You're not buying enough podcasts.
That's Cumulus Media's message to advertisers in the company's
2025 audioscape.
No brand is coming close to saturating podcast audiences, says
Pierre Bouvard.
Podscribe has added an audience overlap tool, which allows
advertisers to evaluate listener duplication across channels,
shows, campaigns and publishers.
Podtrac has added two new features for customers of its $20 a
month grow your show plan.
Smartlinks measure the effectiveness of online promotions and
now available rankings from Apple Podcasts and Spotify.
What's in and out for 2025?
Lauren Passell and Arielle Nissenblatt wrote a blog post earlier
this month, and we'll talk about that post in a LinkedIn event
this Friday, which you're invited to.
And just before Christmas, we investigated Licensync, a Italian
collection agency, which was sending invoices of more than $7,300
to podcast directories.
One month later, we note that their website has been suspended.
And thank you to Jennifer Henczel, the founder of the Women Podcasters
Awards and of the Women Podcasters Network for becoming our
latest personal supporter.
It's people like Jennifer who allow us to dig deeper into
stories like Licensync.
People like Jennifer are paying for everyone to access Podnews
without a paywall as well.
So you can support us at podnews.net/patreon, or if you
wouldn't mind, in Spotify or Apple Podcasts, go heavy on the
five stars.
That would be nice too.
In People News, Jim Lawson has joined the Collective Heads
Consulting Group.
Lawson moves from KOSI in Denver and iHeartMedia to the company,
which offers, among other things, a set of podcast support
services.
Bailey Sarian has been signed by Underscore Talent.
She hosts Audioboom's Murder, Mystery and Makeup, as well as a
wildly successful YouTube channel and other outlets.
And John Morris has been hired as Chief Product Officer at Soundstack.
Morris worked at Abercast, Wide Orbit and Odyssey.
LEONARD podcast: A lot of people, you know, just think, ah, it's Native Americans
and it has nothing to do with me.
It has everything to do with you.
It has everything to do with all of us.
Because if they will do that to a minority group or dissenting
voice, you know, at some point, your voice is the dissenting
voice.
James Cridland: The subject of that podcast, Leonard political prisoner, Leonard
Peltier, has had his sentence commuted to home confinement.
It was one of the last actions of outgoing President Joe Biden,
America's longest-serving indigenous political prisoner.
He'll return to Turtle Mountain Reservation, where he was born,
to serve out the remainder of his life sentence.
The new John Lee Dumas simulcast, Micro Strategy Today, has
exclusively signed with YAP Media for sales support.
The daily show covers news, updates and insights related to this
new investing topic.
It's in video in YouTube and Spotify.
The Ballen Studios and Wondery podcast REDACTED Declassified
Mysteries with Luke LaManna, launches on video today and can be
accessed on both YouTube and the Wondery app.
No mention of Spotify there.
The Daily Mail has launched its first U.S. podcast, Welcome to
MagaLand, inside Trump's second 100 days.
And the 47 Morning Update with Ben Ferguson is new, published by
Premier Networks and iHeart Media this week.
Their own press release says that we're promised unfiltered
insights, exclusive interviews and honest commentary you won't
get from the mainstream media.
For the record, the show is published by iHeart Media, which
reaches 9 out of 10 Americans every month and has a greater
reach than any other U.S. media company.
It is the literal definition of mainstream media.
And this podcast is sponsored by Central Talent Booking, the
guests your podcast needs.
From celebrities to experts, Central Talent Booking connects you
with the right guests to captivate your listeners.
You can learn more, there's a link in the show notes today.
And that's the latest from our newsletter to read all the
stories and subscribe for free.
We're at podnews.net.