James Cridland: From our daily newsletter, the latest from podnews.net with
Central Talent Booking, the guests your podcast needs.
Daniel Ek: We know that premium users listen to more than three times as
much music as ad-supported users.
So the question then for you guys is how can we compensate you
for this massive growth in uninterrupted engagement that this
will drive?
James Cridland: As announced by Daniel Ek at the end of last year, Spotify has
launched the Spotify Partner Program.
A way to monetize your shows on the platform,
more than 65% of eligible shows and networks have already
enrolled.
According to the press release, you have to be hosted with
Spotify or Spotify's Megaphone in order to get access and be
based in the US, UK, Canada or Australia.
Creators will get a 50% revenue share for ads sold and for any
video episodes that Spotify premium subscribers in select
markets stream uninterrupted,
creators will earn based on how much your content is streamed,
but there's no further detail on how that works quite yet.
If you have baked in, which are 30-day targets of 10,000 streamed
hours on Spotify and 2,000 unique Spotify users are Spotify-exclusive
numbers, which suggest that some podcasters might withdraw their
shows from open RSS altogether if it helps them hit the
eligibility figure.
Well, how does YouTube compare?
Well, YouTube pays out more, giving creators 55% of ad revenues,
although the overall revenues might be lower.
And it shares a portion of YouTube premium video with creators
based on watch time.
YouTube's also significantly easier to become eligible, needing
just 4,000 streamed hours in the last year and 1,000 subscribers.
In other news, Anchor co-founder Michael Mignano has explained
how Anchor managed to add shows to Apple Podcasts without
forcing users to do it themselves.
It was always a bone of contention with other podcast hosts, and
no, it wasn't a secret API, which Apple always denied anyway.
It was a set of college students who did it all manually.
We link to a post explaining how it all worked.
How do you turn a true crime podcast into a video show suitable
for YouTube or Spotify?
True Crime Reports from Al Jazeera, which launches this Sunday,
will combine AI-generated visuals to re-enact aspects of the
cases and interviews with individuals at the heart of these
stories.
It's a first for a large broadcaster.
The show is a co-production between Al Jazeera and Message Heard.
If you're looking for a good pair of wired in-ear monitors so
you can appear on camera without massive over-ear headphones,
well, today, in-ear monitor company Noble Audio launches The
Knight, which the company says are triple-driver wired in-ear
monitors,
designed, they say, to introduce listeners to the world of high-end
audio.
Irish YouTuber Bobby Fingers got kind of a shout-out on the Joe
Rogan podcast,
and if you like weird, dark humour and some proper swears, you'll
enjoy the YouTube video Bobby Fingers made,
showing him constructing a diorama of Rogan's studio for some
reason.
You can follow the eBay listing in the YouTube description to
learn how much it's sold for as well.
It's quite a watch.
Podnews publishes a calendar of podcasting events at podnews.net
slash events,
and now you can add that calendar to your mobile phone or
desktop calendar.
Particularly, it's useful to see what virtual events you can
join in your own time zone.
More details at podnews.net/events.
And growth-orientated podcast host Captivate are running a
January sale.
And thank you to Ralph of the Ask Ralph Finance podcast for
generously becoming our latest silver supporter.
True to his word, his podcast covers everything from creating a
rock-solid budget and ditching debt
to building ethical businesses and exploring the transformative
power of generous giving.
His latest episode asks,
if my social security number has already been compromised, how
do I stay safe?
Well, like Ralph, you can give generously too, and pay for
everybody to get access to podnews.
You can do that at podnews.net slash Patreon.
And in podcast news, from the podcast Money for Couples with Ramit
Sethi comes a brand new book launched this week.
It tackles what it calls the hottest money issue of all, money
in relationships,
and promises a 10-step plan towards a rich life.
Murder on Songbird Road is new from iHeart today.
It's a look into a true crime from 2020 in southern Illinois.
The show uncovers issues with the investigation and trial,
exposes unexplored leads,
and seeks answers in a story that continues to haunt the
southern Illinois region.
It's hosted by Lauren Bright-Pacheco and Bob Motta.
And from the Imperial War Museum,
Conflict of Interest returns today for a new season.
The podcast will start the new year by exploring what art, film,
and photography can tell us
about the nature of conflict and the human condition more
broadly.
And this podcast is sponsored by Central Talent Booking,
giving you the guests your podcast needs.
From celebrities to experts,
Central Talent Booking connects you with the right guests to
captivate your listeners.
There's a link to learn more in the show notes.
And that's the latest from our newsletter.
To read all the stories and subscribe, we're at podnews.net.