From our daily newsletter, the latest from podnews.net with
Understood from CBC.
The UK's Goalhanger has launched its first multi-channel ad
campaign in partnership with
Spotify.
The video ads, which will be shown across social media, show
Spotify users switching
between individual podcasts, although the P-word isn't actually
used.
But is it the best ad for a podcast company yet?
You can watch it in a link that you'll find in our show notes
and our newsletter at podnews.net.
Lower Street has announced speakers for its brand podcast
Virtual Summit 2025, including
brand new research from Signal Hill Insights, the branded
podcast benchmark report.
Other speakers include experts from The New York Times, Morgan
Stanley and Jay Acunso.
The event is free.
Yesterday we reported on Licensync, an Italian company charging
for linking to podcasts,
while ASSIPOD, the Italian podcasting association is listed as a
partner on Licensync's website.
ASSIPOD have told us that they are not a partner, that their logo
is used on the website without
authorization, and they've already requested its removal.
We've asked Licensync for comment and added ASSIPOD's statement
to the article.
Podimo has released the 2024 Global Trend Report, which looks at
differences in podcast
consumption across the world.
New crime shows have quadrupled in popularity in Spain in the
last year, they say, especially
with women.
But in Norway, men are increasingly keen on history podcasts,
and in Denmark, 27% of listeners
have spent more than 3 hours straight during a single day
consuming podcasts or audiobooks.
Users of the Castbox podcast app, one of the most popular apps
in the world, will now see
new monthly podcast recommendations within the app from Tink
Media.
YouTube has released a look at how the video website is consumed
on TV sets.
The company says that viewers have watched over 400 million
hours of podcasts monthly
on living room devices.
Deepcast, which makes the Deepcast podcast discovery platform
and Deepcast Pro, a podcast
creator suite, has secured additional investment from a set of
companies and venture firms
including Automattic, the owner of WordPress and PocketCasts.
Magellan AI has released the top podcast advertisers for
November 2024.
Better Help once again hit number one spot with $8.6 million
spent.
Amazon was at number two and T-Mobile at number three.
The biggest mover was Bartesian, a cocktail maker that works
just like an Nespresso, taking
the joy and fun out of making a drink.
Podtrac released its top podcasts by country lists for November
2024, the data is part
estimated, and the BEA, the Broadcast Education Association, has
had more entries than ever
for the annual BEA Festival of Media Arts, which means they need
more reviewers and judges
than at first thought.
So if you've got spare time over the next month and you'd like
to be a reviewer, it's
a voluntary thing but you'll hear lots of great audio, then you'll
find an email address
in our show notes and our newsletter at podnews.net.
Thank you to Cameron Stack at Podlabs, the epicentre for podcast
experimentation and
projects.
For becoming our latest supporter, supporters pay for everyone's
access to Podnews and you
can support us too at podnews.net/patreon.
And in podcast news, Netflix is to tap into The Nat Coombs Show,
one of the most popular
NFL podcasts, to promote its exclusive NFL Christmas Day games.
The campaign, running throughout December, includes host-read
and announcer-read ads,
as well as activity across sports, social, podcast networks, NFL
and football verticals.
In two Texas prisons, inmate DJs will air Scrooge a Christmas
Carol on prison radio
stations on Christmas Eve, we learn, and additionally the
podcast will be uploaded to all inmates'
tablets across the state, which will allow inmates to listen to
the podcast while their
family simultaneously listens to it on radio stations in their
communities.
The podcast is written by Paul Cochieri and produced by Mark
Ramsey.
Audio newspaper for A Visual World, the satirical comedy show
The Bugle, started way back in
2007.
With current host Andy Zaltzman, it was originally co-hosted by
John Oliver, who had to spoil
everything by turning into a late-night television celebrity in
the US instead.
But excitingly this week, John Oliver returns to the podcast
after eight years.
They cover Assad, FIFA and Trump.
It's like he never left.
And TED Health has just announced its plans for season four for
anyone seeking captivating
insights into health and wellness.
Dr Shoshana Ungerleider will bring her expertise and warmth to a
new slate of 20 extended episodes,
diving even deeper into pressing health topics and answering
questions listeners didn't
even know they had.
And this podcast is sponsored by CBC.
From CBC, Understood goes deep into the current events, people
and cultural moments shaping
society.
It can span four episodes hosted by journalists with an existing
expertise on the story.
And CBC is now accepting pitches for seasons of the show.
You can find the link to do that in our show notes.
And that's the latest from our newsletter.
To read all the stories and subscribe, we're at podnews.net.