James Cridland: The latest from podnews.net with Uncover from CBC.
Podtrac has published its top 25 new US podcasts for 2024 from
its participating publishers.
The NBC news show Mortal Sin from Dateline is number one.
Wondery has six shows in the list.
Podtrac has also published a top 10 global list for the year.
Diary of a CEO is number three, The Daily is number two and
number one is... you guessed
it, Joe Rogan.
Triton's US Podcast Ranker was released, we'll link to that
today as well, there's no change
to the top five.
That measures participating publishers only as well.
Podcasting is one of the most powerful tools we have for
connecting European stories.
That's according to Andrea Knezovic, who's communication
manager for WePod.
She's quoted in Eurowaves, a new podcast newsletter focusing on
podcasting in Europe, which has
launched this week.
It's free and we link to how to subscribe today.
BuzzFeed has sold First We Feast, the makers of Hot Ones, to a
consortium including Crooked
Media.
The sale was an eight-figure deal.
And Vox Media's ProfG Pod with Scott Galloway contains some
numbers from Scott Galloway
about his podcasts on December the 11th, Oscar Trimboli spotted
them for us to listen to.
Scott Galloway: Pivot does about 7 or 8 million a year, it'll do 10 this year.
By the way, I talk about money, I think it's an attempt to keep
poor people down when people
are making a lot of money don't talk about money.
PropG does less, PropG does around 5 or 6 million, but it's
growing faster, it's growing
40% a year.
Raging Moderates will probably do 1 to 2 million next year as we
get going.
These are small businesses, except they're ridiculously
profitable once you get to a
certain point.
This podcast has a producer, an associate producer, a tech
person, and a sound engineer,
and we have some analysts supporting some of the data, but okay,
what are those costs?
A half a million to a million bucks a year?
If you have really talented young people who you overpay, see
above ProfG Media, you know,
once you get to a half a million or a million in revenue, it's
all gross margin.
It's all profits.
So these things can be massively profitable once you get to a
certain point.
James Cridland: The book that influenced a generation of audio communicators,
Valerie Geller's Beyond Powerful
Radio has launched a newly updated third edition.
Beyond Powerful Radio teaches time-tested techniques that work
in any format - radio,
TV, podcasts, and all digital media.
You can learn how to get, keep and grow audiences with powerful
storytelling and become a dynamic
presenter.
The book holds the tools needed to create winning content, tell
compelling stories,
create your brand, develop talent, produce a show, report the
news, sell and even write
commercials.
There are practical tips and methods from over 50 top experts
from across the world
of media, including me.
You can buy Beyond Powerful Radio today in paperback or as an
audiobook.
You'll find a link in our show notes.
It could be the best investment you'll make in your career.
We thank Valerie Geller for her support today.
In podcast news, The Empty Coffin, a weekly deep dive into the
paranormal, true crime,
supernatural folklore and dark history, releases a new episode
today all about ghost stories
for Christmas.
From Dickensian classics to the dark unknown, Tony Walker joins
the podcast's host Greg
Hansberry to rekindle the eerie charm of a forgotten holiday
custom.
NPR's comedy podcast How To Do Everything helps write the ending
to a children's book
today, using best selling thriller authors Gillian Flynn and
James Patterson.
The book is all about an umbrella named Bella who hates the rain.
And on the first day of business, The Business Owner's Journey
gave to me a quick episode
with some actionable insights.
Needs work, doesn't it?
Anyway, that podcast is ending its first season with 12 Days of
Business, some quickfire episodes
with fresh insights and highlights.
And this podcast is sponsored by CBC, from CBC Uncover brings
listeners explosive high
calibre investigations and true crime series and CBC is
currently accepting pitches from
independents and publishers to be part of that successful
podcast.
You'll find a link in the show notes and that's the latest from
our newsletter.
To read all the stories and subscribe, we're at podnews.net.