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 Podcast Days takes place in Madrid, from Stockholm in Sweden, the latest from Podnews.net, with

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 Soundstack earning more programmatic revenue.

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 Podcast Days took place in Madrid in Spain. It was held at the College of Architects of

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 Madrid and contained panel sessions, awards and announcements. We have more in our newsletter

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 and our show notes at Podnews.net.

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 Amazon is now spending the most to advertise in podcasts. Magellan AI released the top

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 podcast advertisers for September, showing that BetterHelp has just retreated to number

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 two. Betterment, a financial app, posted the biggest increase in spend. There's a webinar

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 with more details on Thursday.

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 Research from Nielsen in the UK claims podcast listening is twice as popular as other data

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 from Rayjar, UK regulator Ofcom and Edison Research, suggesting 42% of people aged 18

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 plus are listening to podcasts every week. And that podcast consumption in the country

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 has grown by 43% over the last six months, growth which isn't reflected in other data.

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 Queries that we've made to Nielsen have only been answered by Acast, the company that

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 commissioned the information for its sales team.

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 Barcelona-based podcast hosting company Mumbler has partnered with Spotify through their open

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 access program, so premium content hosted on Mumbler can now be seamlessly listened

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 to and purchased directly on Spotify. They claim to be the first Spanish company to do

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 so. For podcasters who upload a video version of your podcast to YouTube, PodPage's podcast

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 websites have just rolled out automatic matching for your podcast episodes.

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 Spotify now has six million podcasts, according to the company's investors page. Music library

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 Slipstream has purchased Anthem Production Music Group, which includes Five Alarm Music

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 and Cavendish Music. The company becomes the largest global independent music licensing

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 company.

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 Audacy has signed with Experian to improve its targeting and personalisation tools. Veritonic

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 has enhanced its Brand Lift tool with additional features. Spotify's R&D department has written

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 about how their machine learning works to analyse podcast audio, video and metadata

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 to identify platform policy violations.

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 And who has the spookiest voice? The voiceover website Voices is asking you to choose from

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 five spooktacular voices from the netherworld to find the one that gives you the most chills.

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 And in podcast news, Mike Duncan's Revolutions has announced an exclusive multi-year advertising

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 partnership with Libsyn. Circle This has joined the fwd Network. Your Money, Your Wealth

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 has hit episode 500 with a top funniest moments compilation being released.

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 I'm a big runner and a small stand-up comedian, says the host of a new podcast, Bit Fit Bit

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 Funny, called Lizzy Pollott. She talks to comedians and other funny folk about fitness

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 in all its forms, starting with UK comedians Tom Price, Vix Leighton and Geoff Lloyd. And

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 if you've heard Lizzy's name before, she's also Chief Communications and Brand Officer

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 at Acast.

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 And the Athletic NBA Daily is new this week, an expansion on the Athletic NBA Show. It's

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 a fast entertainment daily recap of the most important games and stories from the world

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 of professional basketball.

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 This podcast is sponsored by Soundstack. So you've got a portfolio of podcasts and you're

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 looking for more opportunities for them in 2025. Help them earn more programmatic revenue.

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 It's simple with Soundstack. Every podcast and streaming hosting business deserves a

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 chance to grow. You can find out more about Soundstack in the link in our show notes.

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 And that's the latest from our newsletter. To read all the stories and subscribe, we're

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 at podnews.net.