Podcast Days takes place in Madrid, from Stockholm in Sweden, the latest from Podnews.net, with
Soundstack earning more programmatic revenue.
Podcast Days took place in Madrid in Spain. It was held at the College of Architects of
Madrid and contained panel sessions, awards and announcements. We have more in our newsletter
and our show notes at Podnews.net.
Amazon is now spending the most to advertise in podcasts. Magellan AI released the top
podcast advertisers for September, showing that BetterHelp has just retreated to number
two. Betterment, a financial app, posted the biggest increase in spend. There's a webinar
with more details on Thursday.
Research from Nielsen in the UK claims podcast listening is twice as popular as other data
from Rayjar, UK regulator Ofcom and Edison Research, suggesting 42% of people aged 18
plus are listening to podcasts every week. And that podcast consumption in the country
has grown by 43% over the last six months, growth which isn't reflected in other data.
Queries that we've made to Nielsen have only been answered by Acast, the company that
commissioned the information for its sales team.
Barcelona-based podcast hosting company Mumbler has partnered with Spotify through their open
access program, so premium content hosted on Mumbler can now be seamlessly listened
to and purchased directly on Spotify. They claim to be the first Spanish company to do
so. For podcasters who upload a video version of your podcast to YouTube, PodPage's podcast
websites have just rolled out automatic matching for your podcast episodes.
Spotify now has six million podcasts, according to the company's investors page. Music library
Slipstream has purchased Anthem Production Music Group, which includes Five Alarm Music
and Cavendish Music. The company becomes the largest global independent music licensing
company.
Audacy has signed with Experian to improve its targeting and personalisation tools. Veritonic
has enhanced its Brand Lift tool with additional features. Spotify's R&D department has written
about how their machine learning works to analyse podcast audio, video and metadata
to identify platform policy violations.
And who has the spookiest voice? The voiceover website Voices is asking you to choose from
five spooktacular voices from the netherworld to find the one that gives you the most chills.
And in podcast news, Mike Duncan's Revolutions has announced an exclusive multi-year advertising
partnership with Libsyn. Circle This has joined the fwd Network. Your Money, Your Wealth
has hit episode 500 with a top funniest moments compilation being released.
I'm a big runner and a small stand-up comedian, says the host of a new podcast, Bit Fit Bit
Funny, called Lizzy Pollott. She talks to comedians and other funny folk about fitness
in all its forms, starting with UK comedians Tom Price, Vix Leighton and Geoff Lloyd. And
if you've heard Lizzy's name before, she's also Chief Communications and Brand Officer
at Acast.
And the Athletic NBA Daily is new this week, an expansion on the Athletic NBA Show. It's
a fast entertainment daily recap of the most important games and stories from the world
of professional basketball.
This podcast is sponsored by Soundstack. So you've got a portfolio of podcasts and you're
looking for more opportunities for them in 2025. Help them earn more programmatic revenue.
It's simple with Soundstack. Every podcast and streaming hosting business deserves a
chance to grow. You can find out more about Soundstack in the link in our show notes.
And that's the latest from our newsletter. To read all the stories and subscribe, we're
at podnews.net.