Just Add Audio! From Brisbane Airport, the latest from podnews.net with Soundstack,
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We start with a first look for you today. Sirius XM has just released Just Add Audio.
It's a new set of data showing the reach benefits of adding an audio campaign to an existing
advertising plan. The data also suggests that audiences trust podcast advertising the most.
There have been various studies showing that podcast advertising is especially good at reaching
ad avoiders. Kamala Harris, the current Vice President of the US and a presidential candidate,
did a guest appearance on Call Her Daddy. In the Netherlands, the audio agency Airborne has
announced its independence. It was previously a division of Ace, a creative agency.
Reese Witherspoon's Hello Sunshine media company held its second annual experiential franchise
in Los Angeles. Golpo is the first production quality AI true crime podcast generator.
The author of the app says Golpo does everything that a human podcaster would do.
It first understands what you want to listen to, does highly detailed research on the case,
creates a script and then uses that to create a production quality podcast.
In people news, Arielle Nissenblatt has left Squadcast and Descript. She'd been with the
company for over four years as community manager. She continues to run Earbuds,
work with Tink Media, is a fine public speaker and would be a great hire in our opinion.
It's a Monday so time for some tech stuff and the YouTube music app is installed on almost
every Android phone and it can play podcasts using RSS feeds. Yes, it supports pass-through
and yes, it supports dynamic ads. New last week, the app now supports direct links so if you're a
podcast host or if you're a podcast directory or maybe you just make podcast pages then you can add
support for YouTube music for all your shows in there. We have an article explaining how to do
that in our show notes and our newsletter at podnews.net and while we're here if you want
nice looking and consistent badges and buttons for your website then we're pointing you to Nathan
Gathright's ones because they're all really nice. And in podcast news it's ADHD Awareness Month and
the podcast ADHD Wise Squirrels is celebrating with over 50,000 downloads. It's hosted by Dave
Delaney who first started podcasting in 2005. Life is fast, information is overwhelming, we seem
busier and more anxious than ever. A new podcast called Slow It Down is from New Zealand radio
personality Polly PJ Harding. It calls itself a time to chill, wind down and join a space that
inspires people to live authentically and slow it down. It launched this weekend. Beyond Plus is new
from the leading Elizabeth Glaser Paediatric AIDS Foundation. Launched last week it highlights the
stories of youth living HIV positive. Spanish language podcast Ideas Para Vivir Major has
just launched its third season and is celebrating over three million plays and more than 60,000
followers on Spotify. Each episode distills the essential takeaways and practical teachings from
leading books on wellness and self-improvement. And yes we are open. Returns for a new season
today host Al Grego travels across Canada telling stories of small businesses, their origins,
struggles and future outlook. They aren't business stories they're personal stories about businesses
they say. In season seven Al visits Winnipeg in Manitoba. The show is with Moneris which is a
Canadian payment processor. That's where I'm off to right now. Now this podcast is sponsored by
Soundstack. If you're a podcast hosting platform and you want to offer your podcasters more value
adding monetization, delivery and more from Soundstack is simple. Soundstack means more ads
filled keeping your podcasters growing and happy. Find out more in the link in our show notes and
that's the latest from our newsletter. To read all the stories and subscribe we're at podnews.net