What do you think of the big podcast platforms? The latest
from podnews.net with Magellan AI. The podnews report card
would like to capture your thoughts on the big podcast
platforms. It's our third year of compiling this data, which we
anonymize and feedback to Apple, YouTube, Spotify and Amazon. And
we're keen to know what changed. You can take part today at
podnews.net slash report card. We'll reveal the results at
evolutions by podcast movement in March. And the full speaker
schedule is live for evolutions as well. You can get tickets too
by following the link in our show notes and our newsletter at
podnews.net. Podcastle and AI content creation platform has
closed a 13.5 million dollar funding round. Earlier this
week, AI tool Wondercraft raised 3 million. Co-founder Oscar
Saranda is interviewed today in the podnews weekly review.
Dehumanizing, cruel and wrong, the Pineapple Street Union has
responded to the announcement of layoffs at Odyssey owned
Pineapple Street Studios. Megaphone is rolling out new
reporting tools, tabs and filters and more charts are
planned. They're rolling out now. Spanish language podcast
producer Prisa Audio has published its report for 2023.
Revenues grew 61% year on year. It saw an increase in downloads
of 9.7% to reach 616 million downloads in the year. 98% of
global marketers for director consumer brands say that podcast
advertising is effective, says new research from Acast, which
was released yesterday. The data also says that almost half of
all podcast listeners say they'll rarely buy a new product
without an endorsement from someone they trust. Lipson's
Advertise Cast released January's podcast advertising
market rates. The average cost per thousand rate was $21.69 for
a 60-second ad spot that's down from both December and from last
January. Podcasters got 45% more pitches from PR firms in 2023
than a year ago, according to new research. We're responding
less, though, according to the Propel Media Barometer, which
also says that journalists only bother responding to 3.15% of
the pitches they receive, which makes us feel a whole heap
better. And iOS 17's changes to Apple podcast are analyzed by
Livewire with January's data. A drop in apparent downloads
between 9% to 11% for Apple heavy shows appears to now be a
relatively constant number. Buzzsprout also reports a slight
drop in apparent Apple podcast downloads in January as well.
And an apology, sorry, yesterday we mentioned a new podcast from
Manifest Media. The launch episode featured a high-profile
guest who has, we now discover, been the subject of multiple
accusations of sexual assault in the last few weeks. To have
launched with that guest seems surprisingly dumb, and we're
disappointed at Manifest Media and their dumb PR agency, The
Right Now, for knowingly getting us to promote it. We've removed
the show. In People News, Andrew Goldsmith has been promoted to
CEO at Adalicious. The company has grown more than 300% over
the past year. He was interviewed by the podcast
business journal in December. And in Podcast News, Moneywise
is a new podcast series from Sam Carr and Branded, podcast
company Lower Street, with a twist. Because it isn't a new
podcast series, they've only made one episode, and they're
asking their audience whether to produce more. Each week, Sam
would be joined by high net worth guests to explore
exclusive insights into personal finance and lifestyle tailored
for other high net worth people. Hemophobia is an independent
horror fiction podcast featuring voices from across the spectrum
of audio fiction, from Broadway actors to horror podcast
veterans. Each season tells a separate long-form horror tale,
a story that doesn't just chill your bones and give you a
sleepless night, we're told it will shake the very foundations
of your soul. All Facts, No Breaks is new this week at Fox
Sports, featuring the former NFL star Kay Sean Johnson and Foms
launches tomorrow, the stories of Govan Hill, Scotland's most
multicultural neighbourhood, told through the lens of the
most cherished objects of some of the residents. Trainers for
selected shows are in our new podcast called New Podcast
Trailers and we're sponsored by Magellan AI. Fine-tune your
audio strategy with Magellan AI's competitive analysis and
brand intelligence. There's a link in the show notes today and
that's the latest from our newsletter to read all the
stories and subscribe we're at podnews.net