WEBVTT 00:00.820 --> 00:04.240 Podcasts and TV go together, says the research, the latest 00:04.240 --> 00:10.960 from podnews.net with Hindenburg Pro's templates. Half of US 00:10.960 --> 00:15.040 podcast listeners say they would like to watch a TV show based on 00:15.040 --> 00:19.620 their favorite podcast and have discovered new TV shows by 00:19.620 --> 00:23.360 listening to podcasts. The data is part of research by Hub 00:23.360 --> 00:26.920 Entertainment Research, which suggests that TV networks should 00:26.920 --> 00:30.440 take podcasts seriously as a marketing and audience growth 00:30.440 --> 00:34.800 medium. Isotope has released VEA, a plugin for your audio 00:34.800 --> 00:38.400 editor that acts as a voice enhancement assistant. The tool 00:38.400 --> 00:42.040 includes dynamic compression, noise reduction and an EQ tool. 00:42.440 --> 00:45.440 Now the tool works with Hindenburg Pro, so we've used it 00:45.440 --> 00:48.480 on tomorrow's podnews weekly review to help clean up an 00:48.480 --> 00:52.540 interview, making some laptop recorded audio sound clearer and 00:52.540 --> 00:56.400 better. And just like Hindenburg Pro, it's simple to use and 00:56.400 --> 01:01.700 offers some helpful presets. The tool has a 10-day free trial. In 01:01.700 --> 01:05.020 August, podnews covered a report that podcasts from Black 01:05.020 --> 01:09.940 creators were being unfairly marked as not brand safe. Today, 01:10.180 --> 01:12.780 news of a partnership between brand suitability and safety 01:12.780 --> 01:16.500 company Barometer and the Alive Podcast Network, which has 01:16.500 --> 01:19.760 analyzed its content using Barometer's contextual analysis 01:19.760 --> 01:23.760 engine to discover high brand suitability standards, enabling 01:23.760 --> 01:28.600 better monetization. The British and the Americans are not the 01:28.600 --> 01:32.180 same. True crime is significantly less popular in 01:32.180 --> 01:37.180 the UK than the US, according to Edison Podcast Metrics. Comedy 01:37.180 --> 01:41.760 is also rather more popular in Britain, says the data. Audio 01:41.760 --> 01:45.840 monetization company Sonnet has opened new offices in Dallas, in 01:45.840 --> 01:49.500 Texas. As the company renews its agreement with Salem Media, 01:49.720 --> 01:53.060 Sonnet's head office is in Melbourne in Australia. Research 01:53.060 --> 01:56.580 from Emory University, NYU and Carnegie Mellon University 01:56.580 --> 01:59.520 suggest that you should rotate your advertising creative, 02:00.220 --> 02:02.960 finding that some people get annoyed with online ad banners 02:02.960 --> 02:07.060 after seeing the same ad as little as three times. We'd love 02:07.060 --> 02:11.320 to see similar research for audio ads. And Rode has 02:11.320 --> 02:15.360 announced a new dual transmitter version of the wireless me, the 02:15.360 --> 02:19.400 company's wearable microphone system. And in podcast news, the 02:19.400 --> 02:23.560 psychology podcast has joined iHeart Podcasts and starts a new 02:23.560 --> 02:26.620 season today. The media roundtable returns this week 02:26.620 --> 02:31.060 with me among the guests. Does podcasting need the IAB? Why 02:31.060 --> 02:35.120 isn't programmatic advertising as good as host reads? And our 02:35.120 --> 02:39.760 podcast on YouTube a real thing now. Mike's to millions is a new 02:39.760 --> 02:42.620 show from the health and wellness podcast booking agency 02:42.620 --> 02:45.920 Podritten, with successful podcasters showing the steps 02:45.920 --> 02:49.320 they've taken to grow their shows. The first three episodes 02:49.320 --> 02:53.540 cover what it takes to reach 20 million downloads, the 02:53.540 --> 02:58.760 importance of podcasting SEO and how to monetize your podcast 02:58.760 --> 03:03.060 with multiple revenue streams. As we book our hotel for 03:03.060 --> 03:07.440 evolutions by podcast movement unpacked by Afar is new today, 03:08.000 --> 03:10.740 here to help us navigate the travel worlds, whether you want 03:10.740 --> 03:14.120 to hack your points and miles, figure out where to travel next, 03:14.480 --> 03:17.600 or need advice on an ethical dilemma. The season debut 03:17.600 --> 03:21.440 features Afar editors Sirika Banzal, Tim Chester and Billy 03:21.440 --> 03:25.660 Cohen in a roundtable discussion on the 25 most exciting places 03:25.660 --> 03:29.720 around the world to visit in 2024. I wonder if Brisbane in 03:29.720 --> 03:33.740 Queensland, Australia will be there. No? Oh. And the podcast 03:33.740 --> 03:37.100 dedicated to analyzing podcast trailers trailer park returns 03:37.100 --> 03:40.420 for a new season today. The show plays a new podcast trailer, 03:40.800 --> 03:44.120 then checks it out to help creators make better short form 03:44.120 --> 03:48.060 content. This time around, it's sponsored by OSHA and FanList. 03:48.560 --> 03:51.660 Well, trailers for selected shows, including that one are in 03:51.660 --> 03:54.880 our new podcast trailers podcast. You can find that 03:54.880 --> 03:58.080 wherever you get your podcasts. And this podcast is sponsored by 03:58.080 --> 04:02.640 Hindenburg Pro. Let Hindenburg set your session up so you can 04:02.640 --> 04:06.820 focus on your episode. Templates are a game changer for 04:06.820 --> 04:11.700 streamlining your audio project. Get a free 90 day trial and 30% 04:11.700 --> 04:16.060 off by following the links today at podnews.net slash latest. And 04:16.060 --> 04:17.940 that's the latest from our newsletter to read all the 04:17.940 --> 04:20.320 stories and subscribe. We're at podnews.net.