Spotify launches 2023 Wrapped, the latest from PodNews.net with
Descript, now with remote recording. Spotify launched 2023
Wrapped for listeners to explore their year in music and
podcasts, and 2023 Wrapped for podcasters, a tool to help
podcast creators focus on their year. There are more new tools
this year, including the top music genre, you like pop,
apparently, and the most shared episode. Apparently you like the
one about Strike Force 5. And apparently, 43 listeners have
this podcast as their number one show. Not bad for a four-minute
podcast. You'll find yours in the catalogue page in Spotify
for podcasters, wherever you host your podcasts. We have an
interview tomorrow with Anna Shahn, the head of marketing at
Spotify for podcasters in the PodNews Weekly Review. She
advises checking your podcast page on Spotify to make sure
your data is all up to date. This is a huge moment for
Spotify listeners and creators, right? Like, we've even seen a
lot of other companies try to do their own version of Wrapped. So
it is a global cultural moment, so to speak. And so this is the
time when we are trying to get podcasters to really take a look
at their show page and make sure everything looks the way that
they would like it to look when it starts to get more attention.
Spotify also revealed the top artists and podcasts on the
platform in 2023. Joe Rogan was the biggest global show. The
company also shared the year's trends. Adam Bowie has compared
Apple and Spotify's top shows of 2023, examining the different
apps and their likely demographics. We link to that
today. Hot Pod has also compared similar. It's worth remembering
that Apple's chart is calculated similar to the normal weekly
charts and therefore does include some bias towards recent
new followers. A bias that Spotify's chart doesn't have.
How easy is it to achieve acceptable frequency capping? A
method to ensure people don't hear your ad too many times.
True native media has shared its findings from a study and
suggests that the tools to achieve effective frequency
capping still need to be developed further, especially if
you're selling based on impressions. Adalicious has
signed Uber for a six-month sponsorship deal of top UK
podcast, The Diary of a CEO. The deal includes Uber Eats and Uber
One and also Uber's train booking capabilities. Who knew?
Potomo is testing a new conversational search feature to
help listeners find new podcasts. It's running in the
Danish and German markets for a slice of users. Respected Apple
blogs, six colors posts about Castro's imminent closure. The
winners of the New Zealand podcast awards were announced.
RNZ was crowned the best publisher for the third year in
a row. And the BBC's R&D team have looked at skipping behavior
within its shows on TV and radio and discovered some interesting
differences between different types of content. We link to
that today from our show notes in our newsletter at podnews
.net. And in podcast news, staying in New Zealand, a
special edition of the Matt and Jerry show was released on
vinyl. It's been produced by Holiday Records, a vinyl
pressing plant in the country. For sale at 45 New Zealand
dollars, that's about 28 US dollars. It's sold out in less
than a week. An independent financial advice podcast, The
Power of Zero show has officially crossed the
impressive threshold of a million podcast downloads and a
million views on YouTube. The show is produced by The Podcast
Partnership. This podcast is sponsored by Descript. Descript
now includes the most reliable remote recording solution out
there. Record crystal clear podcasts and video from
anywhere. Then transcribe, edit and publish all in one app. Find
out more at Descript.com. We thank them for their support
this month. And that's the latest from our newsletter to
read all the stories and subscribe. We're at podnews.net.