The latest from podnews.net with Descript, now with remote
recording. We start with an exclusive today. The UK's
podcasting ad market is just a fifth of the size it should be.
And Australia's isn't much better. Writing for podnews,
Will Page looks at the gap in the numbers and explores why all
the podcasting money is in the US. You'll find it linked from
our show notes and our newsletter at podnews.net. Acast
is adding dynamic ads targeted to listeners on Google podcasts
which closes next year. They help them with other podcast
apps they might want to try. Conspicuously absent is any
mention of YouTube music, which isn't compatible with the
dynamic ad insertion that Acast uses. Good news though, while
Acast says it's coming soon, Google has already enabled OPML
exports from Google podcasts, so you can take your subscriptions
out of the app and switch to a new one. AntennaPod,
Pocketcasts, Podversus Mobile App or Fountain are among those
that support OPML imports. The bad news though, it's currently
only available in the rather geeky Google Takeout service.
The Earbuds Podcast Collective this week shares hip-hop
podcasts. The newsletter shares five episodes on a theme every
week. You can find out more at earbuds.audio. And would
competition from YouTube make podcasting better for creators?
Here's headliners Neil Modi. I think it would make it better in
some ways and worse in others like we have in the
fragmentation in the podcast market. So I think it's pick
your poison a little bit and I think on the consumer side
people are very comfortable on YouTube. On the creator side
obviously people aren't happy with Spotify, people aren't
happy with YouTube, they're not happy with anyone kind of
controlling a large portion of the market. But that comes with
some advantages as well. Neil Modi was talking in last
Friday's podcast business journal. You'll find that at
podcastbusinessjournal.com and an extended version of the
interview in this week's Pod News Weekly Review which is out
on Friday. Time for some tech stuff and apostrophes shouldn't
matter for podcast search. But pocket casts appears to need an
apostrophe typed in exactly otherwise it won't find the name
of a show. We've reported that as a bug but it's a good edge
case for testing your app perhaps. Posey, a professional
audio engineer, musician and YouTuber has tested a 20 euro
and 1500 euro microphone next to each other. It's worth a watch
just to see if you can work out the difference. Wallet of
Satoshi, a lightning wallet used by some podcasters and podcast
listeners has pulled out of the US. You'll still be able to use
the app if you have it but you should pull your funds out and
stick them somewhere else. And Podverse sends 10 times the
amount of value than the next leading value for value app.
According to the latest podcasting 2.0 podcast it was
only a one day sample but still. And in podcast news UK comedian
Joe Lysett launched Turdcast last week but then cancelled it
after mistakenly releasing raw sewage into Liverpool's Albert
Docks in a launch event. Then he came clean that it was all a
stunt, fake sewage from a fake toilet for a fake podcast. All
to draw attention to the UK's water companies who release raw
sewage into rivers and coastlines. The village Crazy
Lady is new today from Podshape hosted by Mickey Fisher. Mickey
is the founder of the Red Tent. She's a wife and mum with a
large following on social media. She also speaks to aliens and
dead people. The second season of Sci-Fi podcast Derelict is
launched today. After a giant door was found at the bottom of
Earth's ocean and the world went to investigate, the story picks
up several years later where the action has moved into the depths
of space. Season 1 received well over a million downloads and
thousands of 5 star reviews. At a featured science podcast on
Airwave, NASA's technical workforce put boots on the moon,
tire tracks on Mars and the first reusable spacecraft in
orbit around the Earth. In small steps, giant leaps learn what's
next as they build missions that redefine the future with amazing
discoveries and remarkable innovations. Trailers for
selected shows are in our new podcast trailers podcast. Find
it wherever you get your podcasts and this podcast is
sponsored by Descript. Descript now includes the most reliable
remote recording solution out there. Record crystal clear
podcasts and video from anywhere, then transcribe, edit
and publish all in one app. Find out more at Descript.com and
that's the latest from our newsletter. To read all the
stories and subscribe we're at podnews.net.