WEBVTT 00:00.000 --> 00:06.680 The new show from Pain Lindsey, the latest from PodNews.net with Magellan, AI, helping 00:06.680 --> 00:11.720 you build your podcast ad plan. 00:11.720 --> 00:17.440 Tenderfoot TV in cadence 13 have extended a podcast partnership through 2024, a number 00:17.440 --> 00:23.200 of new shows are planned, including a UFO investigative series hosted by Tenderfoot TV's 00:23.200 --> 00:25.600 co-founder, Pain Lindsey. 00:25.600 --> 00:31.160 Modify reckons it now has 5.5 million podcasts, according to an app notification on January 00:31.160 --> 00:32.400 13. 00:32.400 --> 00:40.040 The podcast index is on 4.1 million, and Apple is on 2.5 million suggests podcast industry insights. 00:40.040 --> 00:45.640 Measurement and research company Nielsen is to restructure, and will reduce headcount by what 00:45.640 --> 00:47.480 they say is hundreds. 00:47.480 --> 00:53.360 Meanwhile, AI company Soundhound has laid off half its remaining employees, its technology 00:53.360 --> 00:57.840 is used by companies like Odyssey, Pandora, and Netflix. 00:57.840 --> 01:02.200 Modify was down for a few hours on Friday night, everything's back now, though. 01:02.200 --> 01:07.120 Blueberry has launched Quick Links, a link to share everything about your show, with others. 01:07.120 --> 01:11.160 We'll link to an example for the company's podcast insider show, it's free for all 01:11.160 --> 01:16.840 Blueberry customers, and OSHA has launched Deep Links, a method to link directly to an episode 01:16.840 --> 01:18.600 on a number of different platforms. 01:18.600 --> 01:23.040 We'll link to an example, linking to an episode of their own tips podcast, it's free for 01:23.040 --> 01:25.240 all OSHA customers. 01:25.240 --> 01:30.880 What will Joe Rogan do when his Spotify contract is up for a new, Barstool Sports founder 01:30.880 --> 01:36.360 Dave Portnoy was on Joe Rogan's show on January the 5th, and asked how Rogan dealt with 01:36.360 --> 01:41.320 a controversy last year, and whether it harmed his relationship with Spotify? 01:41.320 --> 01:43.920 Was that relationship ever close to me except because of that? 01:43.920 --> 01:44.920 No, thanks so. 01:44.920 --> 01:47.440 My relationship with them was always great in communicating with them. 01:47.440 --> 01:52.280 They stood by me the way they stand by rappers, but they stood by you for the same reason 01:52.280 --> 01:54.000 you were saying everything else. 01:54.000 --> 01:55.000 You make them money. 01:55.000 --> 01:56.000 Yes. 01:56.000 --> 01:59.400 I think it probably weren't standing by you because we think he's got smart guys to Joe 01:59.400 --> 02:00.400 Rogan. 02:00.400 --> 02:02.440 They're staying by you because of the biggest podcast. 02:02.440 --> 02:06.360 A friend of mine who's a brilliant businessman said, you have the number one podcast in 02:06.360 --> 02:07.600 96 countries. 02:07.600 --> 02:11.920 If you had the number 96 podcast in one country, you'd have been gone, and that's correct. 02:11.920 --> 02:15.840 He added two million subscribers during the negative publicity. 02:15.840 --> 02:20.400 He's heard and Rogan also railed against YouTube's demonetization policy, which apparently 02:20.400 --> 02:25.720 affected 25% to 30% of his videos prior to his Spotify deal. 02:25.720 --> 02:31.240 And the earbuds podcast collective this week examines episodes for light and dark, chosen 02:31.240 --> 02:36.440 by Yodley Smith, you'll find that at earbuds.audio. 02:36.440 --> 02:41.600 In people news, one of the casualties at Nielsen includes Bruce Suppovits, who built much 02:41.600 --> 02:46.880 of Nielsen's podcast tools, supportive of pod news since our inception. 02:46.880 --> 02:51.880 He describes himself as, in a good place, and we wish him well. 02:51.880 --> 02:52.880 It's a Monday. 02:52.880 --> 02:53.880 So time for some tech stuff. 02:53.880 --> 02:59.880 Podcast Analytic Service OP3 has published its methodology of calculating a download. 02:59.880 --> 03:05.000 And John Spurlock has published more on why prefix analytics aren't always identical to 03:05.000 --> 03:10.440 log file analysis, particularly a different method of dealing with range requests, major 03:10.440 --> 03:16.040 prefix analytics companies that we've spoken to, including pod track, so they have similar 03:16.040 --> 03:17.880 solutions in place. 03:17.880 --> 03:23.560 Pinecast is the latest to support OP3 in its dashboard, and OP3 reports the pod news 03:23.560 --> 03:30.360 daily has had 49,126 downloads in the last 30 days. 03:30.360 --> 03:35.160 Cloud Flair has launched Wilder Beast, an activity pub and mastodon compatible server. 03:35.160 --> 03:39.560 If you're writing transcripts for the podcast transcript tag, if you need to support every 03:39.560 --> 03:45.040 client, who might want to use it, make sure that the cause headers are set and open to 03:45.040 --> 03:46.040 everybody. 03:46.040 --> 03:47.640 Ask us how we know. 03:47.640 --> 03:51.640 And Spotify's non-standard chat to support might not be what the rest of the industry 03:51.640 --> 03:57.320 uses, but we can and should work around that, argues, me, in a personal blog post, you'll 03:57.320 --> 04:02.680 find links from our show notes, and our newsletter at podnews.net. 04:02.680 --> 04:07.680 And in podcast news, as we start a new year, some of that business goal advice you've 04:07.680 --> 04:12.880 been given might not work for you, especially if you have ADHD. 04:12.880 --> 04:21.240 In business strategy for weenie ADHD printers, Katie McMannus gives advice and a 37 weenie challenge 04:21.240 --> 04:25.360 to get your 2023 off onto the right track. 04:25.360 --> 04:30.400 Australia's shameless has launched a subscription channel on Apple podcasts called Shame 04:30.400 --> 04:31.400 More. 04:31.400 --> 04:32.640 Good on you mate. 04:32.640 --> 04:38.440 I'm KBTX in Brian in Texas, reckless, the Gonzalo Lopez escape looks out of the 04:38.440 --> 04:43.600 scape of a convicted killer, and remained on the run for three weeks while a terrified 04:43.600 --> 04:46.800 town wondered where he was hiding out. 04:46.800 --> 04:51.600 As one of your high school classmates being accused of murder when Sam Anderson heard 04:51.600 --> 04:55.920 that about one of his class, he traveled to California to look into it and discovered 04:55.920 --> 05:02.000 his mates had been pulled into psychedelic drugs, crooked city, the emerald triangle is 05:02.000 --> 05:07.480 now available in full from novel and truth media for Sony Music Global. 05:07.480 --> 05:12.760 Digital folklore is new today, a fusion of audio drama and narrative documentary, exploring 05:12.760 --> 05:19.960 how our online expressions and culture from scary stories to cat memes are folklore. 05:19.960 --> 05:25.240 HBO's The Last of Us podcast was new yesterday to coincide with the show's premiere, and 05:25.240 --> 05:30.280 the fiction podcast terrifying lies his back for season two, starting with a three-part 05:30.280 --> 05:36.200 weird western tale that pits an apocalyptic cowboy and a young girl against a ruined 05:36.200 --> 05:40.160 town full of demons. 05:40.160 --> 05:45.040 Each episode ends with an original song from the host Craig Niber. 05:45.040 --> 05:49.640 This podcast is sponsored by Magellan AI in every month Magellan AI work out the top 05:49.640 --> 05:54.600 spenders in podcasting, as well as those making big moves in their podcast ad budget. 05:54.600 --> 06:00.160 It will be last month's top advertisers where you can find out in a free webinar on Wednesday 06:00.160 --> 06:04.960 which you can register now, just follow the link from the top of PodNews.net and that's 06:04.960 --> 06:07.080 our latest from our newsletter. 06:07.080 --> 06:36.920 To read all the stories and subscribe, we're a PodNews, don't know.