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How to get your podcast into Google Podcasts and Google Home

June 22, 2018 · Updated October 10, 2018 · By James Cridland · 3.3 minutes to read

How can you be listed on Google Podcasts, the podcast app from Google - and on Google Home and other Google Assistant powered devices?

First: you’re probably there already. The quickest way to find out is to search for your podcast here on Podnews. If you’re listed on Google Podcasts, we’ll show your button. There’s also a link button generator, too, to produce those buttons for you.

Google also have a Direct Link Generator, and badges to download.

Not listed? No worries. Read on.

As it says in our FAQ, it’s nothing to do with Google Play Music Podcasts. Google Play Music Podcasts are only available in the US and Canada. Google Podcasts, and Google Assistant, has nothing to do with this product.

Google Podcasts searches the web for podcasts to include, so you don’t submit your podcast directly. Top help Google find your pocast, do two simple things:

  1. Link to your RSS feed from your website
  2. Link to your website from your RSS feed

1. Link to your RSS feed from your website

Within your podcast’s homepage, Google needs a specific link to your RSS feed within the HTML code.

Here’s what ours looks like. It goes in the <HEAD> section of your HTML code. This needs to go in your podcast’s homepage.

<link type="application/rss+xml" rel="alternate" title="Podnews" href=""/>

This should be the ONLY thing marked rel="alternate".

Tip: Make sure your RSS feed is exactly the same one you use for Apple Podcasts, even the https: bit at the front. Google appears to index you quicker if it is.

Tip: “Your podcast’s homepage” might be your website, but might also be the page on your website which is all about your podcast. It doesn’t matter: just make sure it’s the same page that you use here and in the next step.

Tip: If you use Wordpress, be aware that it normally adds a few more rel="alternate" tags. The folks behind the radio production podcast Earshot tell us that this plugin will let you add the tag to your podcast’s home page; and this page explains how to get rid of the extra rel="alternate" links by hacking your theme’s functions.php or, better still, by making a plugin.

2. Link to your website from your RSS feed

Within your RSS feed, you need to link back to your homepage (the exact URL you’ve put the link to in step 1).

Our RSS feed has <link></link> in there at the top.

You’d normally change this by changing the website link you’d put into your podcast host’s dashboard.

So, one links to the other; and the other links back.

Check your setup

Search for your podcast on Podnews. Under “technical details” on its page, we’ll show you any errors we’ve found.

Then, you’ll need to wait

You won’t be listed instantly. You might have to wait a few days, or even weeks, until Google’s bot comes and checks.

You could manually submit the page to Google. Using Google’s Webmaster Tools is also recommended: this way, Google can inform you if there are any errors in your website.

Check back at Google Podcast’s Direct Link generator every day or so to see if you’re listed. (Our Podnews search is updated regularly, but not as often as Google’s own tool).

This is Google’s recommended method of adding your podcast: and it makes your podcast appear correctly under your own website. Google also sometimes finds your podcast in other ways: but they recommend you properly link your RSS feed to your podcast’s homepage. And sometimes, Google will ignore you - “Google does not guarantee that your structured data will show up in search results”, they say.


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