How to get your podcast into Google Podcasts and Google Home
June 22, 2018 · By James Cridland
How can you be listed on Google Podcasts, the new podcast app from Google - and on Google Home and other Google Assistant powered devices?
First: you might already be there. Use Google Podcast's Direct Link generator to check whether it's added you already. (You are? Use these badges to link.)
If not - read on.
As it says in our FAQ, it's nothing to do with Google Play Music Podcasts. Google Play Music Podcasts are only available in the US and Canada. Google Podcasts, and Google Assistant, has nothing to do with this product.
Google Podcasts searches the web for podcasts to include. For you to be there, you need to do two simple things:
- Link to your RSS feed from your website
- Link to your website from your RSS feed
1. Link to your RSS feed from your website
Within your podcast's homepage, Google needs a specific link to your RSS feed within the HTML.
Here's what ours looks like. It goes in the
<HEAD> section of your HTML code. This needs to go in your podcast's home page (i.e. the page on the internet which is all about your podcast).
<link type="application/rss+xml" rel="alternate" title="Podnews" href="https://podnews.net/rss"/>
This should be the ONLY thing marked
Your RSS feed is probably on your podcast host, like Libsyn, Omny Studio or Spreaker. That's fine: just make sure your website links like we do.
If you use Wordpress, be aware that it normally adds a few more
rel="alternate"tags. The folks behind the radio production podcast Earshot tell us that this plugin will let you add the tag to your podcast's home page; and this page explains how to get rid of the extra
rel="alternate"links by hacking your theme's functions.php or, better still, by making a plugin.
2. Link to your website from your RSS feed
Within your RSS feed, you need to link back to your homepage (the exact URL you've put the link to in step 1).
Our RSS feed has
<link>https://podnews.net</link> in there at the top.
You'd normally change this by changing the website link you'd put into your podcast host's dashboard.
So, one links to the other; and the other links back.
Check your setup
Search for your podcast. Under "more info" on its page, we'll show you any errors we've found.
Then, you'll need to wait
You won't be listed instantly. In fact, you might well have to wait a few weeks until Google's bot comes and checks again.
You could manually submit the page to Google. Using Google's Webmaster Tools is also recommended: this way, Google can inform you if there are any errors in your website.
After a while, you'll appear in the Google search results, with those little play buttons - and that means it'll play on Google Home, and appear in Google Podcasts. Check in Google Podcast's Direct Link generator to see if you're listed: and use these badges to link. Or, search for your podcast and use our link badge generator.
Here is how to see the search results in Google if you don't have an Android phone.
This is Google's recommended method of adding your podcast: and it makes your podcast appear correctly under your own website. Google also sometimes finds your podcast in other ways: but they recommend you properly link your RSS feed to your podcast's homepage. And sometimes, Google will ignore you - "Google does not guarantee that your structured data will show up in search results", they say.
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