Coleman Insights launches Pod Predictor, a new concept testing service for the podcasting industry
Media research firm Coleman Insights announces the debut of Pod Predictor, a new service for podcasters to test concepts pre-launch.
Pod Predictor surveys 1,000 18- to 64-year-old podcast listeners in the United States and Canada to determine how appealing a podcast concept is. Podcasters test a show title along with a one or two sentence elevator pitch, which respondents rate on a 1 to 5 scale. Additionally, they will indicate their interest in downloading the content based on the title and description.
According to Coleman Insights Vice President/Consultant Jay Nachlis, Pod Predictor is a game changer. “So much money and time is invested in the launch of new podcasts without any intel as to how that content will be received. Now, with Pod Predictor, podcasters can determine how appealing their concept is at an affordable price point, allowing them to refine their marketing message before launching it to the public.”
Pod Predictor is now available to individual publishers and networks, with the ability to test one or multiple concepts. Results will be delivered with total results, as well as breakdowns by age, gender, ethnicity, geography, and category interest.
Learn more about Pod Predictor by Coleman Insights on the website.
About Coleman Insights
Coleman Insights, headquartered in Raleigh, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties in North America, South America, Europe, and Asia build strong brands and develop great content since 1978.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.