Afripods’ New Broadcast-to-Podcast Technology Empowers African Publishers to Increase Profits
Afripods, Africa’s leading podcast hosting and distribution platform, has been operating in stealth mode for almost two years working on its Broadcast-to-Podcast technology and strategy (B2P) which has proven successful resulting in an 895% increase in streams for participating radio stations and networks in the last 6 months. Afripods B2P currently has over 110 radio stations in eight African countries producing content in more than ten languages with an average month over month increase of 112% streams for stations. Afripods plans to expand B2P into 15 markets and move from 10 to 20 languages by the end of 2023.
Podcast listeners are the fastest-growing global media audience with an expectation to surpass 504.9 million in 2024 and with a projected global podcasting ad revenue of more than $3.7 billion in the same year. Through proprietary 3rd party research, Afripods has found that 81% of African radio listeners want to listen to radio on demand and 69% of current African radio listeners listen to podcasts. This research and behavior of both publishers and listeners with the B2P technology proves that there is an immediate appetite for radio on demand in Africa. Afripods has created the opportunity for publishers to take their single use content and turn it into evergreen content that allows them to save time, increase profits and expand their audiences.
“According to the UN, 70% of sub-Saharan Africa is under the age of 30 making it the youngest population in the world which plays a key role in the increasing desire and popularity of on demand content such as podcasting. Through our work, we’ve seen B2P become the natural solution that allows radio stations and media houses to meet their current and future consumers where they are and where they’re going to be.” - Kevin Y. Brown, Chief Content Officer & Head of Strategy at Afripods.
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This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.