Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Owned by: iHeartMedia
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Triton Digital is IAB Certified
Triton Digital was certified for v2.1 of the IAB Podcast Measurement Guidelines on Jan 14, 2022.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Apr 16: Long Zheng is to leave Omny Studio and Triton Digital. Based in Melbourne, he was a co-founder of Omny Studio, which was purchased by Triton Digital in 2019.
- Mar 27:
Exclusive: The Podcast Show in London has all gone a bit Pete Tong - the renowned DJ has been announced as the host of the Spreaker and Triton Digital official party. A number of speakers for The Podcast Show have also been announced: including Will Pearson and Carrie Lieberman from iHeartPodcasts, Alison Lomax, YouTube’s UK Managing Director, and Richard Knight, the Director of Audio for BBC Studios. The event’s in May - use
PODNEWS10to save on selected passes. - Mar 15: Triton Digital has announced a partnership with ID5, an identity provider, to add audience data to Triton’s Audio Marketplace. ID5 uses “consented signals provided by media owners to securely identify users without compromising privacy and data protection”; Triton client ARN is quoted as saying it has converted 60% of their unaddressable audience to addressable.
- Mar 13: The Australian Podcast Ranker for February was released by CRA and Triton Digital. LiSTNR is #1 for sales representation; ARN’s iHeartPodcast Network Australia is #1 publisher in terms of monthly listeners; the ABC is #1 in terms of total downloads.
- Feb 16: Triton Digital released its January 2024 Podcast Ranker. NPR has the #1 podcast; SiriusXM is the #1 sales network. However, as we highlight in our report about iOS 17, Triton Digital’s ranker shows a year-on-year drop for average weekly podcast downloads of almost 33%.
Data credits: IAB, Podnews newsletter