Simplecast
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Website: www.simplecast.com
Owned by: SiriusXM
Simplecast is IAB Certified
Simplecast was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 7, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Apr 18: AdsWizz has successfully recertified for v2.1 of the IAB Podcast Measurement program. Podtrac and Simplecast also recertified in March. On the IAB TechLab website, there are still a number of companies only certified to v2.0, who haven’t recertified in more than three years: Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone and Podbean.
- Apr 4: Simplecast explains how frequency capping works for ads.
- Mar 12: The iHeartPodcast Awards took place at SXSW in Austin, TX. Podcast of the Year went to New Heights; iHeart won seven of the thirty awards (including the international winner from iHeartPodcasts Australia); SiriusXM’s Simplecast hosted nine of the winners; iHeart’s Omny Studio hosted eight. We’ve a full list of the winners here, and video of the event.
- Jan 30: Yesterday, we mentioned that Apple Podcasts had mistakenly included Libsyn as a company supporting Podcasting 2.0’s transcripts feature. Libsyn had criticised the standard and clarified it didn’t support the feature. Today, we note they’ve disappeared from the list - along with Acast, Firstory, Pinecast, Podigee, Simplecast, Ximalaya and ZenCast. (We think Fireside and Pinecast support transcripts, incidentally).
- Jan 11: Stephen Hallgren, also known as Teevio, has joined Bumper as fractional CTO. He was with Simplecast.
Data credits: IAB, Podnews newsletter